Golf Saudi has announced a partnership with Topgolf Callaway Brands to bring golf entertainment venues and innovative products to Saudi Arabia.

This collaboration aims to engage a wider audience and advance the future of golf in one of the world’s fastest-growing golf ecosystems. As part of the agreement, Topgolf will launch three new facilities in Riyadh, Jeddah and the Eastern Province, with plans for future expansion across Saudi Arabia.

Topgolf’s approach, which combines a social experience with gamified golf, has proven successful in attracting new golfers. National Golf Foundation research in the US shows that 10 per cent of new golfers took up the sport after visiting a Topgolf venue.

Golf Saudi will become the exclusive distributor of Toptracer Technologies and Topgolf Callaway Brands’ equipment and apparel brands in Saudi Arabia.

Callaway Golf will sponsor Saudi professional golfers and provide the official attire for the Saudi national golf team. TravisMathew and Ogio will become the equipment and apparel brands for the Saudi men’s, women’s and junior national teams.

Noah Alireza, CEO of Golf Saudi said: “Our partnership with Topgolf Callaway Brands marks a pivotal moment for golf in Saudi Arabia. Our golf infrastructure has been rapidly evolving and this multi-brand deal with Topgolf Callaway Brands will accelerate the game we love across the whole ecosystem. Topgolf has brilliantly tackled the age-old challenge of accessibility, bringing joy and innovation to the game of golf for everyone. We are confident that we’ve found the right long-term partner to leverage the fast-developing sports and golf canvas in Saudi Arabia and to co-innovate to help shape the future of golf in Saudi and beyond.”