Recently named one of the Top 25 Technology Consultants and Leaders of 2025, Chetal joins Monks as Chief Sales Officer for Technology Services
NEW YORK, Feb. 10, 2025 /PRNewswire/ — Monks, the global, purely digital, data-driven, unitary operating brand of S4 Capital plc., is excited to announce the appointment of Karan Chetal as its new Chief Sales Officer for Technology Services. Recently named one of the Top 25 Technology Consultants and Leaders of 2025 by The Consulting Report, Chetal is a powerful business driver who brings over 25 years of experience in Strategic Planning, Business Development, Technology Adoption, IT Technical Consulting, IT Management, Software Development, Sales Leadership, Go-to-Market Strategies, and Channel Sales Strategies.
In his new role, Karan will lead the Technology Services sales organization, responsible for driving growth across core solutions, including Software and Platform Development, Cloud & Infrastructure, Data, AI & Automation, and Consulting Services. Karan will focus on cross-pillar integration, bringing specialized Technology Services offerings to the forefront for all Monks’ clients. As the company continues to develop its AI-centric suite Monks.Flow, Chetal will support its development and industry adoptability through bespoke tech integrations and customizations.
“We’re excited to have Karan join us, bringing broader enterprise technology level sales to the Monks brand, giving our clients the ability to experience not only our abilities in technology-driven Marketing Transformation but also in our ability to drive Business Transformation at scale,” said Nikki Gifford, Chief Operating Officer, Technology Services at Monks. “Karan is a leading technology consultant and powerful business driver whose entrepreneurial instincts and clarity of vision have led multiple companies through rapid and continuous growth. As we continue to grow our Technology Services business, his expertise and vision is invaluable.”
“Technology is the foundation for all marketing,” said Karan Chetal, Chief Sales Officer, Technology Services at Monks. “I’m thrilled to join an innovative organization like Monks, which has continuously evolved beyond a traditional marketing and advertising company to meet the needs of today’s marketers who need a consultative technology solutions partner.”
In his most recent role, Karan was the Global Head of Strategic Engagements for Wipro. Previously, he held senior roles at NTT and Atos, where he drove growth, profitability, and customer satisfaction through strategic engagements, M&A, and transformation initiatives.
Karan holds an MBA from Oxford and completed executive programs in organizational leadership and digital leadership from HEC Paris and Harvard University.
About Monks
Monks is the global, purely digital, data-driven, unitary operating brand of S4Capital plc. With a legacy of innovation and specialised expertise, Monks combines an extraordinary range of global marketing and technology services to accelerate business possibilities and redefine how brands and businesses interact with the world. Its integration of systems and workflows delivers unfettered content production, scaled experiences, enterprise-grade technology and data science fueled by AI—managed by the industry’s best and most diverse digital talent—to help the world’s trailblazing companies outmaneuver and outpace their competition.
Monks was named a Contender in The Forrester Wave™: Global Marketing Services. It has remained a constant presence on Adweek’s Fastest Growing lists (2019-23), ranks among Cannes Lions’ Top 10 Creative Companies (2022-23) and is the only partner to have been placed in AdExchanger’s Programmatic Power Players list every year (2020-24). In addition to being named Adweek’s first AI Agency of the Year (2023), Monks has been recognized by Business Intelligence in its 2024 Excellence in Artificial Intelligence Awards program in three categories: the Individual category, Organizational Winner in AI Strategic Planning and AI Product for its service Monks.Flow. Monks has also garnered the title of Webby Production Company of the Year (2021-24), won a record number of FWAs and has earned a spot on Newsweek’s Top 100 Global Most Loved Workplaces 2023.
About S4Capital
S4Capital plc (SFOR.L) is the tech-led, new age/new era digital advertising, marketing and technology services company, established by Sir Martin Sorrell in May 2018.
Our strategy is to build a purely digital advertising and marketing services business for global, multinational, regional, and local clients, and millennial-driven influencer brands. This will be achieved by integrating leading businesses in two synchronised practices: Marketing services and Technology services, along with an emphasis on ‘faster, better, cheaper, more’ execution in an always-on consumer-led environment, with a unitary structure.
The Company now has approximately 7,300 people in 33 countries with approximately 80% of net revenue across the Americas, 15% across Europe, the Middle East and Africa and 5% across Asia-Pacific. The longer-term objective is a geographic split of 60%:20%:20%. At the Group’s last full year results, Content accounted for approximately 60% of net revenue, Data&Digital Media 24% and Technology Services 16%. The long-term objective for the practices is a split of 50%:25%:25%.
Sir Martin was CEO of WPP for 33 years, building it from a £1 million ‘shell’ company in 1985 into the world’s largest advertising and marketing services company, with a market capitalisation of over £16 billion on the day he left. Prior to that Sir Martin was Group Financial Director of Saatchi & Saatchi Company Plc for nine years.
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SOURCE Monks
