After a slow restart in 2023 due to China’s delayed easing of travel
restrictions, outbound Chinese travel is surging by 392% in 2024
compared to last year according to Sabre booking data as of 31 March
2024.

This massive rebound reflects pent-up demand from the world’s largest
outbound travel market, which saw 155 million international trips and
US$245 billion in spending pre-pandemic.

While overall Chinese outbound bookings have skyrocketed
year-over-year, there have been notable shifts in the most popular
destinations for 2024 versus 2023.

Most popular global destinations among Chinese travellers

• Korea – #1 in 2024 | #3 in 2023 (+652%)
• Japan – #2 in 2024 | #6 in 2023 (+990%)
• United States – #3 in 2024 | #1 in 2023 (+211%)
• Thailand – #4 in 2024 | #2 in 2023 (+339%)
• Hong Kong – #5 in 2024 | #4 in 2023 (+414%)
• Taiwan – #6 in 2024 | #5 in 2023 (+326%)
• Australia – #7 in 2024 | #14 in 2023 (+1008%)
• Singapore – #8 in 2024 | #9 in 2023 (+466%)
• Malaysia – #9 in 2024 | #18 in 2023 (+651%)
• Italy – #10 in 2024 | #7 in 2023 (+232%)
• Vietnam – #11 in 2024 | #11 in 2023 (+392%)
• Indonesia – #12 in 2024 | #19 in 2023 (+596%)
• Canada – #13 in 2024 | #8 in 2023 (+248%)
• Philippines – #14 in 2024 | #12 in 2023 (+381%)
• Macao – #15 in 2024 | #44 in 2023 (+2304%)
• United Kingdom – #16 in 2024 | #22 in 2023 (+525%)
• Spain – #17 in 2024 | #10 in 2023 (+239%)
• Laos – #18 in 2024 | #21 in 2023 (+431%)
• Russia – #19 in 2024 | #26 in 2023 (+758%)
• Germany – #20 in 2024 | #17 in 2023 (+329%)
• United Arab Emirates – #21 in 2024 | #15 in 2023 (+272%)
• New Zealand – #22 in 2024 | #24 in 2023 (+442%)
• France – #23 in 2024 | #20 in 2023 (+309%)
• Cambodia – #24 in 2024 | #13 in 2023 (+208%)
• India – #25 in 2024 | #27 in 2023 (+520%)
• Egypt – #26 in 2024 | #25 in 2023 (+354%)
• South Africa – #27 in 2024 | #16 in 2023 (+139%)
• Turkey – #28 in 2024 | #28 in 2023 (+354%)
• Kazakhstan – #29 in 2024 | #40 in 2023 (+598%)
• Bangladesh – #30 in 2024 | #46 in 2023 (+603%)

Top APAC destinations among Chinese travellers

• Seoul – #1 in 2024 | #1 in 2023 (+602%)
• Tokyo – #2 in 2024 | #5 in 2023 (+728%)
• Hong Kong – #3 in 2024 | #3 in 2023 (+414%)
• Bangkok – #4 in 2024 | #2 in 2023 (+295%)
• Taipei – #5 in 2024 | #4 in 2023 (+330%)
• Singapore – #6 in 2024 | #6 in 2023 (+466%)
• Osaka – #7 in 2024 | #9 in 2023 (+2181%)
• Sydney – #8 in 2024 | #8 in 2023 (+1324%)
• Kuala Lumpur – #9 in 2024 | #7 in 2023 (+659%)
• Macao – #10 in 2024 | #10 in 2023 (+2304%)