Winter tourism is witnessing a surge among Indian travellers, driven by festive experiences, scenic landscapes, and unique activities. According to data from Thomas Cook India and SOTC Travel, there has been a 33% rise in online searches for winter vacations. Key international destinations include Switzerland, France, Germany, Austria, and Japan, while domestic hotspots like Gulmarg, Auli, and Rajasthan attract adventure seekers and families alike. Emerging destinations such as Georgia, Azerbaijan, and Iceland are also gaining traction, owing to easier connectivity and unique offerings like thermal baths, igloo stays, and breathtaking Northern Lights.

Top experiences shaping winter travel trends include soft adventures like skiing, snowboarding, and reindeer sleigh rides, along with the charm of festive Christmas markets in Europe. Culinary delights such as Swiss fondue and Austrian Sachertorte, paired with scenic journeys like Switzerland’s Golden Pass Line, amplify the winter wonderland appeal. Unique accommodations like glass igloos in Finland and eco-friendly geodesic domes in the Alps are elevating the travel experience for luxury seekers. Winter cruises, featuring whale watching in Scandinavian fjords, are also in high demand.

On the domestic front, regions like Himachal Pradesh, Uttarakhand, and the North East offer adventure and cultural escapes. Festivals like Gujarat’s Rann Utsav and Nagaland’s Hornbill Festival draw cultural enthusiasts, while destinations like Ooty and Coorg cater to serene getaways. Multigenerational families, honeymooners, and groups of friends are among the key demographics driving the demand for customised winter holiday packages.

Rajeev Kale, President, Thomas Cook India, highlights Europe’s festive markets and Finland’s Santa Village as top picks, while S.D. Nandakumar of SOTC Travel underscores the growing interest from Tier 2 and 3 cities. With an extensive portfolio of budget-friendly and luxurious options, both companies are catering to India’s diverse traveller base, marking winter tourism as a rapidly expanding segment.