Every year, the publication of the Forbes list generates great media attention and serves as a clear benchmark for the growth of a sport, allowing for numerous conclusions to be drawn. There are four women and six men in a top-10 that not only reflects the prize money earned through sporting achievements but also the money generated from advertising agreements.
Potential for growth, related businesses, sporting results… All of that and more is what the figure provided by the magazine Forbes in its annual publication encompasses. While it does analyze the overall earnings of individuals globally, with its legendary list of the wealthiest people on the planet, the sports section holds great prestige and has long been publishing a specific tennis list. In the 2024 edition, Carlos Alcaraz emerges as the leader, displacing Novak Djokovic from that position. But there are many other conclusions to analyze.
– Alcaraz’s agreements with Netflix, key to surpassing Djokovic
Seeing the young Spaniard at the top of the list is not surprising, following the strategic moves he has made with several of his sponsoring companies, but most notably, because of his agreements with Netflix. The match played against Nadal in Las Vegas and the agreement to shoot a docuseries narrating his life on the circuit is what propels the Murcian ahead of Djokovic, reaching a staggering figure of over 40 million dollars.
Not only is he the highest earner overall but also off the courts, followed in both aspects by Novak Djokovic. Rafael Nadal continues to play a prominent role, dropping in positions due to his lower tournament earnings, yet still earning 23 million dollars annually from advertising and sponsorship agreements. Jannik Sinner, Daniil Medvedev, and Casper Ruud complete a list where it might be surprising to see the Norwegian, who earns 10 million dollars annually from non-sporting agreements.
– Only one woman reaches 20 million dollars in earnings off the courts
Looking at the women, it is particularly remarkable to note that only Cori Gauff reaches 20 million dollars in non-sporting earnings, with Aryna Sabalenka earning notably less at just 7 in this category, less than Naomi Osaka and Iga Swiatek. Neither of the current world number ones in their respective rankings is in the top 3 of total earnings, but they will aim to build charisma and an image that allows them to increase their non-sporting income, added to the considerable amounts they have earned for their outstanding performance on the court. Among the most notable absences, we can mention Zverev, Tsitsipas, and Rybakina.
– Top-10 tennis players earning the most money in 2024 in dollars ($)
This news is an automatic translation. You can read the original news, Estos son los 10 tenistas mejor pagados del mundo
