SOTC Travel, a leading omnichannel Travel and Tourism company, has opened its first franchise outlet in Mysuru, expanding its network in Karnataka to 11 locations. This move aligns with SOTC’s strategic focus to strengthen its presence in the region.

Karnataka continues to be a key source market for SOTC’s holiday business, with Mysuru and its neighboring areas driving significant growth. The new franchise, located in the heart of the city, will cater to both leisure and business travellers.

The Mysuru outlet offers comprehensive travel services, including International & Domestic Holidays, personalised tours, cruises, travel insurance, visa services, and more. It aims to serve the diverse needs of families, millennials, Gen Z, and business travellers.

Rakesh Bawa, Senior VP & Head – Holidays at SOTC, expressed excitement over the store launch, emphasising the strong travel demand from Mysuru. He highlighted special offers and products designed to cater to the city’s discerning travellers, ensuring memorable holiday experiences.