Hilton has introduced a new program called Hilton for Luxury, aimed at top-producing luxury travel advisors. The invitation-only program focuses on Hilton’s luxury brands, including Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, LXR Hotels & Resorts, NoMad Hotels and Signia by Hilton.

The program, previously known as Impresario, offers a dedicated Hilton for Luxury Concierge Desk and a private website for improved connectivity. Travel advisors will have access to exclusive offers, value-added benefits and direct contact with on-property hotel team members. Each hotel also has a team of Hilton for Luxury Ambassadors, who ensure the program’s features and benefits are fulfilled on site. 

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“As our luxury portfolio continues to grow, Hilton for Luxury represents our ongoing commitment to providing elevated and seamless solutions for our top travel advisors,” said Frank Passanante, senior vice president and global head of sales at Hilton.

Benefits for clients of participating travel advisors include best available rates, double Hilton Honors Points, complimentary breakfast for up to two guests, a hotel credit per stay, potential guestroom upgrades and flexible check-in/out times, subject to availability.

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Soon, Hilton for Luxury will also include a recognition program for advisors; dates and further details are yet to be announced. 

The Hilton Luxury Brands portfolio currently encompasses 100 hotels and resorts worldwide. Recently, Hilton added the NoMad Hotels brand to its collection, with NoMad London now bookable through Hilton channels.

Editor’s Note: This article was generated by AI, based on a press release distributed by Hilton. It has been fact-checked and reviewed by a TravelAge West editor.