Global Travel Trends For 2025: A Year of transformation and sustainability in tourism, according to Lemongrass.
As we look ahead to 2025, the global travel and tourism industry is witnessing significant shifts in traveller behaviour and industry practices. The newly released Annual Travel Trend Report 2025 from Lemongrass, a B Corp-certified PR and content agency for travel brands reveals a profound evolution in how people are exploring the world. The report features commentary from a host of travel media experts and insight from leading industry changemakers.
From the backlash against over-tourism, to the rise of Frontier Travel and the ‘Tofu Tourism’ movement, the travel trends identified by Lemongrass not only reflect current societal shifts but also a glimpse into the future of travel.
The report concludes with certainty that travel is always changing, and it is inherently intertwined in societal-level issues and movements.
Tara Schwenk, Head of Content Marketing and Search at Lemongrass said: “Our 2025 Travel Trends report paints a picture of an industry in transition, where sustainability, ethical considerations, and a desire for authentic experiences are at the forefront of traveller’s minds.
As the global tourism landscape continues to evolve, it’s clear that these trends are not just fleeting fads but indicative of a broader shift towards more responsible and intentional travel.
Positively, the travel industry is increasingly responding with action, which is crucial in shaping the future of global tourism, ensuring that it remains a force for good in the years to come.”
Here are the travel trends that will shape 2025…
