The Ministry of Tourism (MoT) has urged the Jammu and Kashmir Tourism Department to spearhead an initiative aimed at promoting offbeat destinations for summer travel. According to a senior tourism official, a comprehensive list of 35 such destinations has been identified and will be presented to the Tourism Ministry for further discussion.

The objective behind this initiative is to diversify tourism in the Kashmir Valley and attract a higher influx of tourists. Despite the current steady flow of visitors to the region, officials believe that highlighting lesser-known destinations will significantly enhance the appeal of the Kashmir Valley.

To amplify the reach of this campaign, the Department of Tourism Kashmir is gearing up to collaborate with prominent travel vloggers. Their presence is expected to amplify the promotion of Kashmir valley both nationally and internationally. This initiative is slated to commence shortly, as confirmed by tourism department officials.

Additionally, the department is planning to host a series of grand events across Jammu and Kashmir, strategically held in these offbeat destinations. These events aim to draw attention to these lesser-explored areas and pave the way for their inclusion on the tourist map. A tourism official, speaking on the condition of anonymity, emphasised the department’s commitment to showcasing the diverse and enchanting landscapes of Jammu and Kashmir to a wider audience.