FootJoy maintained its position as overwhelming market leaders in the golf shoe and glove market with a strong finish to 2024.
According to Golf Datatech Retail Audits 2024*, FootJoy was the #1 footwear brand in both sales value and units sold (On and Off Course combined) with shares of 39% and 35% respectively, and an average selling price of £106.
Also in the On and Off Course combined channel, FootJoy Premiere Series, the #1 shoe on tour, was the best-selling model in sales value, with FootJoy Traditions as the second-best-selling model.
There were five FootJoy models in the top 10 selling models by sales value, including Pro/SLX which launched in February and has been popular among tour players including Laurie Canter, Johannes Veerman who both secured DP World Tour wins in the new performance spikeless model.
In the On Course channel, FootJoy was the #1 brand in sales value with 49.8%. It was also the #1 brand in units sold with 47.2%. In this channel, FootJoy occupied the top four places in the best-selling models by sales value with seven models in the top 10. FootJoy occupied the top six spots in the top selling models by units sold with seven models in the top 10.
Also in the On Course channel, FootJoy Premiere Series was the #1 selling shoe model in sales value with FootJoy Traditions the #1 model in units sold.
The brand maintained its dominance in 2024 as the #1 glove brand with 49.5% of the market by sales value (On and Off Course combined), the nearest competitor had 10.7%. The top three selling models in this channel were all FootJoy, with five models in the top 10.
GLOVES
In the On Course channel FootJoy was the #1 glove brand in sales value with 55.8%. In units sold, FootJoy was the #1 brand with 54.2%.
The FootJoy StaSof glove, which became the #1 glove on tour in 1983, and has retained that position ever since, saw year on year market share gains with many golfers opting for its premium feel and performance.
APPAREL
Another strong year for FootJoy apparel saw the brand finish 2024 #1 in sales value for the On Course channel and the #1 men’s shirt in sales value (17.7%) and units sold (19%).
In the On and Off Course combined channel, FootJoy was the #1 selling men’s shirt by sales value with 15.1%.
LOOKING AHEAD
FootJoy Brand Director Russell Lawes said: “Despite a challenging start to 2024 with rounds of play down due to very wet weather, we continued to work closely and tirelessly with our retail partners to meet the needs of their customers with the best products and the best service.
“And as we look back at this data, it’s clear FootJoy remains the go-to brand for golfers looking for authentic, golf-specific performance while providing retailers with strong cash margin opportunities. The continued dominance of FootJoy shoes and gloves on the worldwide tours validates the performance attributes of our products and provides us and our partners with compelling messages that are clearly resonating with golfers.
“We couldn’t be more excited for the year ahead as we breathe fresh energy into the game’s best-loved footwear franchises, excite golfers with our most comprehensive apparel line-up to date and continue to collaborate with our partners to promote the performance benefits of FootJoy products.”
* Source: Circana (UK) Ltd, Golf DataTech Retail Audit, UK Market Summary, All Categories, January – December 2024
