Colombia has long been known for its stunning landscapes, vibrant culture, and exceptional biodiversity. Now, the country is taking its natural wealth to the next level with an innovative tourism campaign that invites travelers to discover Colombia through the eyes of migratory species. This campaign highlights Colombia’s position as one of the world’s most biodiverse countries and underscores its commitment to sustainable tourism.

Colombia: A Haven for Migratory Species

Each year, Colombia serves as a key stop for migratory species including birds, marine mammals, fish, and insects. These species traverse some of the world’s most fascinating migratory routes, choosing Colombia’s diverse ecosystems as their sanctuary. Inspired by these annual journeys, Colombia has launched a groundbreaking activation that uses cutting-edge tracking technology to showcase the country’s biodiversity from the perspective of these seasonal travelers.

The campaign, titled “Colombia Through the Eyes of Nature,” offers an immersive way for global travelers to explore the country, following the paths of migratory species as they make their way across Colombia’s six tourist regions. This new approach not only elevates the country’s natural beauty but also invites tourists to experience Colombia in a way that is deeply connected to nature.

Carmen Caballero, President of ProColombia, the country’s official promotion agency, expressed her excitement for the campaign: “By blending cutting-edge tracking technology and storytelling, this activation invites global travelers to explore Colombia through the eyes of seasonal species, offering authentic experiences in harmony with nature. We are proud to highlight Colombia’s immense natural wealth through an innovative lens while reaffirming our commitment to sustainable tourism.”

The Exosphere: Colombia’s Window to the World

To bring this vision to life, ProColombia has partnered with Sphere in Las Vegas, where the activation is being displayed on the Exosphere from November 25th to December 1st, 2024. The Exosphere is an enormous outdoor digital display, visible to millions of visitors during the festive season. This strategic placement in one of the world’s most vibrant tourist destinations will give international travelers a stunning preview of Colombia’s breathtaking landscapes, as seen from the perspective of migratory birds.

The activation features stunning visuals of Colombia’s six tourist regions, showcasing the country’s mountains, forests, beaches, and rivers. The use of bird migration as the central theme allows travelers to see Colombia not only as a travel destination but as a living, breathing ecosystem that supports diverse species throughout the year.

During the activation, visitors to Las Vegas can scan a QR code displayed on the Exosphere to access a special website offering detailed information about Colombia’s unique tourism offerings. The website also features exclusive, limited-time travel promotions, designed to attract international travelers during the holiday season. In celebration of Black Friday, these promotions will offer discounted travel packages, encouraging tourists to explore Colombia’s wonders by following the migratory routes of various species.

Colombia’s Commitment to Sustainable Tourism

The “Colombia Through the Eyes of Nature” campaign is more than just a tourism promotion; it is a commitment to sustainable tourism that respects the environment and the local communities that call Colombia home. By highlighting Colombia’s biodiversity, the campaign aims to position the country as a leading destination for eco-conscious travelers. The activation invites tourists to discover the country’s natural wonders while supporting conservation efforts and sustainable tourism practices.

With Colombia’s remarkable biodiversity at the forefront of the campaign, the initiative also seeks to reinforce the country’s role as a global leader in environmental preservation. From the Amazon rainforest to the Andes mountains, Colombia is home to an astounding array of species, many of which can only be found in this part of the world. This unique blend of natural beauty and ecological diversity makes Colombia a must-visit destination for nature lovers.

Reaffirming Colombia as a Must-Visit Destination

Colombia’s goal is to attract 270,000 international visitors through this new campaign, further solidifying its status as one of the most exciting, trending destinations in Latin America. The country’s tourism sector has been on the rise in recent years, thanks to its excellent air connectivity, diverse offerings, and remarkable landscapes. With this innovative activation, Colombia is not just promoting its natural beauty but also showing how tourism can be a powerful tool for environmental conservation and cultural exchange.

The campaign encourages travelers to explore Colombia’s rich ecosystems while experiencing its incredible food, culture, and hospitality. Visitors are invited to venture beyond the typical tourist spots and discover the true essence of the country—the Colombia that is shaped by its people, its traditions, and its breathtaking landscapes.

Exclusive Travel Deals to Explore Colombia

For those inspired by the campaign and eager to explore Colombia, the tourism agency has created exclusive travel deals to make the journey even more accessible. These promotions offer significant discounts on flights and accommodations for travelers who want to follow in the footsteps of migratory species and discover the country’s natural wonders firsthand.

The limited-time promotions will be available on the Colombia.travel website, which has become a key resource for anyone planning to visit the country. Whether you’re interested in exploring Colombia’s jungles, relaxing on its beaches, or trekking through its mountains, this campaign provides an exciting opportunity to explore the country in a sustainable and meaningful way.

Conclusion: Discover Colombia, The Country of Beauty

“Colombia Through the Eyes of Nature” offers travelers a unique and immersive way to experience Colombia’s beauty, inviting them to follow the migratory routes of birds, marine mammals, and other species as they journey across the country. This innovative activation not only highlights Colombia’s unparalleled biodiversity but also promotes sustainable tourism as a key driver for the country’s future growth.

With exclusive travel deals, the campaign encourages travelers to experience the magic of Colombia for themselves. As Colombia continues to establish itself as a global leader in eco-tourism, it remains a must-visit destination for nature lovers and eco-conscious travelers worldwide. Discover Colombia today and follow the paths of migratory species to uncover the true essence of the country—the Country of Beauty.