Back in 2020–during the BLM protests following the murder of George Floyd—NBA and especially WNBA support for the Biden-Harris campaign played an important role.
Now Kamala Harris—the first Black woman to run as a major candidate—has a very real chance of winning the presidency.
And she is running against a Donald Trump that is even more racist, and angry, than he was in 2020, spreading lies about the Haitian community, promising to deport 11 million undocumented immigrants, and publicly calling for a “very rough day” in which police could violently punish suspected criminals—a nod to the racist police brutality that sparked the 2020 protests. He even ranted against President Biden for rescuing WNBA star Britney Griner from Putin’s Russian prison.
This would seem to be an all-hands-on-deck moment for the NBA and WNBA, many of whom care deeply about these things and often act on their convictions. Yet little seems to be happening, especially compared to 2020.
An active campaign by top NBA and WNBA players to support Harris could have a major impact in mobilizing voters…
There are some promising signs.
Back in July many high-profile WNBA players publicly backed Harris.
Both Steve Kerr and Steph Curry publicly endorsed Harris at the DNC Convention in Chicago (both enjoy a Bay-area connection to Harris, a Golden State Warriors fan).
An Athletes for Harris group was recently formed, whose co-chairs include Earvin “Magic” Johnson, Steve Kerr, Candace Parker, Doc Rivers, Dawn Staley, and Chris Paul. Johnson spoke clearly for the group, declaring: “I’m so happy to be a part of Athletes for Harris . . . For all of the athletes out there, don’t be afraid to use your platforms – we need all of you to get involved.”
These things matter.
But there was so much more in 2020.
Back in 2018, when LeBron James was scolded by Laura Ingraham to “shut up and dribble,” he responded: “I get to sit up here and talk about social injustice. We will definitely not shut up and dribble. … I mean too much to society, too much to the youth, too much to so many kids who feel like they don’t have a way out.” In July of 2020 he joined with other players to form “More Than a Vote.” The following month he publicly praised Biden for nominating Harris as his vice-presidential candidate. In October he endorsed the ticket. And in November, he celebrated the Biden-Harris ticket victory.
But where is James now? As far as I can tell, he has said little about the presidential race.
In August, James publicly turned over leadership of “More Than a Vote” to Nneka Ogwumike–a 9-time WNBA All-Star and current president of the players union. The group pledged to focus its attention on reproductive freedom—a theme obviously resonant with the Harris campaign, as James alluded: “I started More Than a Vote to give athletes a place to educate themselves and get active authentically to who we are. It’s only right that this election be about women athletes. We’re all following their lead right now and Nneka is the perfect person for this election. I’m excited to support her vision.” But neither James nor “More Than a Vote” has publicly endorsed Harris. The group’s Instagram account features powerful posts on reproductive freedom, but nothing about the election, even though Trump opposes reproductive freedom and it is the centerpiece of the Harris campaign.
To be fair, like “More Than a Vote,” the NBA has “teamed up” with Power the Polls to promote poll worker volunteerism, and has also promoted non-partisan voter registration. But this is a far cry from making a strong political statement or endorsing the Harris-Walz campaign.
An active campaign by top NBA and WNBA players to support Harris could have a major impact in mobilizing voters, especially in large cities of hugely important swing states. Cleveland, Philadelphia, Detroit, Milwaukee, Atlanta, Charlotte, Phoenix—these are cities with major NBA and/or WNBA teams that feature some of the sport’s most revered stars.
Is there a television network in the country that would say “no” to interviews with James or Curry or A’ja Wilson or Breanna Stewart or Candace Parker? Where is the Kamala campaign ad featuring “Magic” Johnson and Kareem Abdul-Jabbar? Where is the warm-up gear with the slogan “Kamala, We Won’t Go Back?”
One very promising development: Stephen Jackson and Matt Barnes, two outspoken retired NBA champions, recently hosted Harris on their popular webcast, “All the Smoke.” The 47-minute interview has had 605,000 YouTube viewings in two weeks. It’s a great interview, highlighting Harris’s affinities with millions of NBA fans.
Professional basketball is big business, for the league and for its players. There are serious economic risks to being “too political,” as the recent controversy surrounding Celtics star Jaylen Brown’s exclusion from the U.S. Olympic team because of a dispute with Nike make clear. And NBA professionals are certainly no more “obliged” to take a stand than any other professionals or citizens.
At the same time, many NBA stars, and increasingly WNBA stars as well, are huge celebrities with their own “brands” and media companies. As James himself stated back in 2018, “the Association” furnishes a huge platform for professional athletes to promote social and racial justice. In 2020 these athletes very visibly, and heroically, used this platform at a moment of real decision.
The current moment is perhaps even more serious.
Kamala Harris represents the promise of social justice and democracy.
Donald Trump represents contempt for them and contempt for everyone who does not share his racist and xenophobic vision of “American Greatness.”
The choice is clear. And time is running out.
