Black Friday is officially here and it is a great time to shop around for TV deals, as the weekend sales event coincides with massive discounts across TVs both big and small, OLED and QLED, premium and bargain alike. You can also find sales on laptops, phones and Apple products, many of which run through Cyber Monday.
I regularly cover big shopping events as a contributor for NBC Select, combing through the best deals and prices to present shoppers with the very best Black Friday TV deals — as a TV tester and reviewer, I know what’s really worth buying and what’s best left on the shelf. Each TV I recommend below is highly rated and at least 20% off. When possible, I ran deals through price trackers to make sure they’re at their lowest price in at least three months. I’ll frequently update this list throughout Black Friday.
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I found, vetted and wrote about every deal I recommend below. I worked with NBC Select editors to finalize the live list, which I’m frequently updating throughout Black Friday to reflect the most up-to-date prices.
For more information on our editorial team and how we choose products, check out this page.
4.4-star average rating from 242 reviews on Amazon
LG makes some of the best OLED TVs out there, making Black Friday a great time to buy this 65-inch C4 OLED at a 48% discount. It comes with a detailed 4K resolution, LG’s excellent webOS smart platform, and the picture benefits of OLED: deep blacks, vivid color, and incredible contrast.
4.4-star average rating from 242 reviews on Amazon
If you’re balking at the cost of an OLED TV, consider this 48-inch model, which is just shy of $1,000 after a 38% Black Friday discount. This LG screen offers ‘infinite’ contrast and deep blacks, thanks to its ability to turn off pixels entirely — and LG’s webOS smart platform is one of the best TV interfaces out there.
This 43-inch TV is designed to brave the great outdoors, meaning it can withstand direct sunlight and even rain without damaging the hardware. It comes with 4K resolution, IP55 waterproofing, 2,000 nits of brightness and Dolby Atmos audio support for any surround sound accessories.
4.7-star average rating from 207 review at Best Buy
Samsung’s dedicated outdoor television is perfect as a back-porch screen, with 4K resolution, Samsung’s Tizen smart platform, weather resistance and a three-channel soundbar thrown in for good measure.
4.3-star average rating from 13 reviews at Best Buy
Save $200 on this 75-inch Samsung TV. It offers a truly massive display, with 4K resolution and a bright LED screen — even if you won’t get the advanced picture enhancements of Samsung’s high-end OLED and QLED TVs.
4.0-star average rating from 368 reviews on Amazon
TCL’s value television is a great choice for anyone who wants a 4K screen at an entry-level price. It has built-in Alexa support, Dolby Vision HDR for improved color performance, and the Fire TV platform for accessing apps and streaming services. This Black Friday TV deal has slashed 23% off the retail price.
4.3-star average rating from 74 reviews on Amazon
LG’s G4 series pushes its standard OLED screens to new heights, with brightness-boosting technology for more vivid (and visible) images. This model comes in a 65-inch size, with 4K resolution, HDR and LG’s stylish webOS smart platform, all for 32% off in the Black Friday sales.
4.2-star average rating from 482 reviews on Amazon
TCL makes some hugely popular 4K TVs, such as this Q65 model, which comes with detailed resolution, HDR (high dynamic range) for improved color contrast and Amazon’s Fire TV platform for navigating streaming apps and services.
4.0-star average rating from 65 reviews on Amazon
This high-end Samsung TV is sure to impress, thanks to an advanced Mini LED backlight with exceptional brightness and lighting control, as well as AI picture adjustments and a built-in 2.2 channel sound system. Best of all, you’ll get a truly cinematic 85-inch screen at a good discount.
4.5-star average rating from 23,473 reviews on Amazon
Over 20,000 people have rated this Insignia TV on Amazon, thanks to its accessible price point. It comes in a compact 32-inch size, with the Fire TV platform and an Alexa-enabled remote, though its 720p resolution means you won’t get high-fidelity images here.
4.6-star average rating from 28 reviews on Best Buy
If you need scale over anything else, this 98-inch Samsung TV may be your best pick. It’s not a high-end model thanks to its relatively standard 4K display, but that means you’re getting a large screen at a fraction of the price.
4.4-star average rating from 541 reviews on Amazon
This 55-inch Sony TV is a great mid-range option for Black Friday, after a 25% off discount brought its retail price down for Black Friday. It comes with the Google TV smart platform, which has thousands of apps and streaming services, a full array backlight with extensive brightness controls, and a 120Hz display for fast, smooth motion.
4.8-star average rating from 167 reviews on Best Buy
This 65-inch Samsung TV has a near-perfect review score on Best Buy, and a steep discount in this year’s Black Friday TV deals. It uses a basic lighting system, but makes up for it with Samsung’s QLED filter technology to boost contrast and color, as well as 4K resolution and support for smart assistants like Alexa.
4.2-star average rating from 238 reviews on Amazon
Save on this 55-inch TCL TV with a host of high-end features, including a Mini LED backlight for precise lighting control, Dolby Atmos audio support (if you have the right speakers) and a 120Hz frame rate for smooth action and sports.
4.1-star average rating from 75 reviews on Amazon
The Samsung Q80D QLED TV is a great mid-range option for many shoppers. The Q80D comes with a detailed 4K resolution, built-in surround sound speakers and QLED display tech for boosting color and contrast. A good choice if you want your TV to sound as good as it looks.
4.0-star average rating from 120 reviews on Amazon
Lowest price ever
You can now save on this premium B&O soundbar, with an impressive 550W output, 11 drivers and woofers and Dolby Atmos support for immersive surround sound. It’s a shelf mount speaker, meaning it can attach to the wall underneath a mounted TV instead of taking up counter space.
4.8-star average rating from 83,001 reviews at Best Buy
This 4K-ready streaming stick from Roku is now 42% cheaper for Black Friday. It comes with a voice remote, support for contrast-boosting Dolby Vision HDR and a selection of free and live TV through Roku Originals and the Roku Channel.
4.3-star average rating from 11,651 reviews on Amazon
The Bose TV Speaker is just $199 for Black Friday, making it an affordable way to improve your TV’s built-in audio. It comes with Bluetooth connectivity, HDMI ARC for two-way volume controls, and a compact design to fit in anywhere you need.
Here are the best Black Friday TV sales to know about. Keep in mind, not every item from a brand or retailer is discounted as described below.
All of my recommendations above are based on NBC Select’s previous coverage and reporting. I also included products the NBC Select staff tested, including Wellness Award, Travel Award, Pet Award, Bed & Bath Award and Giftable Tech Award winners. All the deals I recommend are at least 20% off and highly rated with at least a 4.0-star average rating from hundreds of reviews. When possible, I ran deals through price trackers like CamelCamelCamel to ensure products are at their lowest price in at least three months.
I’m a gadget reporter for NBC Select who has covered deals and sales for CNET, TechRadar, and more. I’m also a professional TV tester and have charted the development of the TV market for the past six years.
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