Incoming Duke men’s basketball freshman Cooper Flagg has signed a “significant” shoe endorsement deal with New Balance, according to ESPN’s Adrian Wojnarowski.

The forward is set to enter his first season with the Blue Devils after he was the No. 1 recruit in the 2024 class, per 247Sports’ composite rankings. He’s also considered the top prospect in ESPN’s 2025 NBA draft class (h/t Wojnarowski).

New Balance has already partnered with several NBA stars such as Kawhi Leonard, Zach LaVine and Jamal Murray.

This article will be updated soon to provide more information and analysis.