DALLAS, TX. — Toptracer, the world’s number one range technology and official range technology of the PGA of America, celebrated the successes of its partners at the 2024 “Tracie Range Awards” event hosted by Don Rea, owner and operator of Augusta Ranch Golf Club and president of the PGA of America, at Topgolf Orlando on Wednesday, Jan. 22.
The ceremony is designed to celebrate the combined success of Toptracer’s growing community of range partners and highlighting the excellent service provided by more than 400 Toptracer-enabled facilities in North America.
The awards saw nearly 60 entries from Toptracer Range’s North American partners, with venues vying for top spot in a variety of different categories, which included: Partner of the Year, Coach of the Year and Rookie of the Year.
Golf Ranch went home with Partner of the Year for having the best overall integration of Toptracer technology at their four locations in Brookfield, Conn.; Lee’s Summit, Mo.; Richardson, Tex.; and Shoal Creek, Mo. Joe Cochran from Shadow Wood Country Club in Bonita Springs, Florida was honored with the Coach of the Year award for his exceptional work with members at the club. Shanks Driving Range in Brandon, Manitoba, Canada, new to the Toptracer family in 2024, was recognized as the Rookie of the Year for pure ingenuity in introducing Toptracer to guests.
Additional awards included: Innovation Award, Philanthropic Award, Best Picture, Rulers of Engagement, PGA Hope Award, Mentor Award, The Amazing Trace and User Friendly. Those winners can be found below:
Jill Walsh, head of strategic partnerships, expressed her gratitude and appreciation for the winners’ contributions to Toptracer’s successes in 2024, commenting: “Our North American partners are some of the most dedicated facilities we have around the world. This evening brought this community together and celebrated their commitment to improving in every facet of their offerings. I am constantly humbled by their dedication to create a driving range experience golfers want to come back to.”
“The Tracie Awards have grown exceptionally in five years highlighting the strength and growth in North America,” said Toptracer General Manager, Scott Blevins. “After another significant year of innovation for our range technology, it is important to honor our partners who push each other to be better each day.”
Toptracer is already the technology driver for over 1,000 ranges across 35 countries. In 2024, the company announced a partnership with the Angry Birds franchise and secured a five-year partnership to be the official ball-tracking technology supplier at The Open and the AIG Women’s Open. Additionally, the brand was confirmed as the official ball-tracing partner for TGL presented by SoFi, the new innovative team golf league in partnership with the PGA TOUR that is fusing advanced tech and live action in prime time.
For more information on how Toptracer can enhance your facility, please contact info@toptracer.com
Toptracer, a Topgolf Callaway Brands Corp. brand, is the most-used and most-trusted advanced ball-tracing technology. The first of its kind to be introduced to the game of golf, Toptracer has revolutionised the way viewers experience the game at Topgolf venues, play at driving ranges and watch major golf tournaments on television. Today, Toptracer technology powers over 1000 Toptracer Range driving ranges in over 35 countries. Learn more at toptracer.com.
Topgolf Callaway Brands Corp. (NYSE: MODG) is an unrivalled tech-enabled Modern Golf and active lifestyle company delivering leading golf equipment, apparel, and entertainment, with a portfolio of global brands including Topgolf, Callaway Golf, TravisMathew, Toptracer, Odyssey, OGIO, and Jack Wolfskin. “Modern Golf” is the dynamic and inclusive ecosystem that includes both on-course and off-course golf. Learn more at topgolfcallawaybrands.com.
For press information, contact:
Sam Elder
Co-CEO
GMS E: sam@gmsgolf.co.uk
T: +44 (0) 1438 718 399
M: +44 (0) 7506 744 496
