Nick Forster, co-founder of London Filmed, a provider of live-streaming production for conferences and live events, explores emerging technologies set to transform live events in 2025. From AI-driven personalisation to immersive virtual experiences, these innovations are reshaping how organisers engage with audiences.
According to Swoogo, more than 60% of event marketers have already adopted event technology as part of their strategies. This trend underscores the increasing importance of tech in improving engagement, simplifying processes, and gathering actionable insights in hybrid and virtual events. From personalisation to virtual networking and sustainability, this year’s emerging tools are set to make events more accessible, impactful, and globally relevant.
AI is becoming integral to event management, offering tools that deliver smarter and more personalised attendee experiences. By analysing data from past interactions and preferences, AI can recommend sessions tailored to individual interests or suggest networking opportunities aligned with professional goals. Research by Market.us reveals that 80% of event professionals see AI as a positive development within the industry, while 76% of marketers view it as important to personalising customer experiences. As AI continues to advance, these capabilities are likely to expand, ensuring that attendees feel recognised and valued. Personalised experiences driven by AI help improve engagement and contribute to the overall success of events.
Hybrid events, which cater to both in-person and online audiences, are now a standard approach following the pandemic. These platforms are evolving to provide seamless integration, ensuring participants can interact effectively regardless of location. Swoogo reports a 30% increase in registrations for hybrid events compared to traditional in-person formats, although physical attendance has declined by 20%. In 2025, hybrid event platforms are expected to become even more immersive. For instance, tools like Hubilo already support audience participation through interactive chats, reactions, polls, surveys, and social media integrations. By offering flexibility and inclusivity, hybrid events can reach broader audiences while maintaining meaningful engagement.
Networking is a major benefit of event participation, and technology is transforming how these connections are made. Virtual and hybrid platforms are now equipped with advanced tools that rival traditional networking, allowing attendees to build professional relationships from anywhere in the world. Applications like SpotMe facilitate communication between in-person and virtual attendees. Features such as interest-based matching can help participants connect with like-minded individuals, strengthen community ties, and foster ongoing engagement. Indeed, a PCMA survey found that 79% of event planners are hosting virtual events, while TeamStage reports that 40% of people network more effectively online than face-to-face. With instant messaging, video meet-ups, and AI-powered matchmaking, virtualised networking has become both practical and productive.
AI is driving innovation in virtual events, making them more engaging and efficient. Intelligent chatbots, for example, provide real-time assistance, while AI-powered analytics optimise attendee experiences by identifying patterns in behaviour. Platforms like ClickUp demonstrate how AI can boost collaboration and productivity, and similar tools are being applied within the events sector. Market.us reports that 75% of planners see AI as a key factor in improving attendee satisfaction, with a further 20% noting its role in improving sponsor engagement. As AI technology develops, these tools are expected to refine event operations further and create richer, more interactive virtual environments.
Understanding what works and what doesn’t has always been central to event planning. Modern analytics tools now offer organisers deeper insights than in previous years, enabling them to track attendee behaviour in real time. Metrics such as session participation, content downloads, and engagement levels provide valuable data for improving future events. Eventify, for instance, allows organisers to monitor attendance, exhibitor interactions, and speaker engagement, providing organisers with actionable insights. A Forrester study found that using post-event analysis to refine strategies can lead to a 20% increase in attendee satisfaction. As we move into 2025, predictive analytics will play a bigger role, helping organisers anticipate trends and proactively address potential challenges.
Considering how quickly technology is developing including the rapid evolution of AI, it seems the events industry shows no signs of slowing down. These tools are not only boosting engagement but also aligning with the expectations of increasingly tech-savvy audiences. For organisers, adopting and adapting to these innovations is no longer optional – it’s a necessity. By utilising AI, hybrid platforms, and advanced analytics effectively, events in 2025 are set to become more inclusive, impactful, and memorable. Whether it’s through creating personalised experiences or offering global networking opportunities, technology is shaping the future of how we connect and collaborate.
To learn more about the live streaming service company: https://londonfilmed.com/live-streaming/
