AI has been among the crucial travel trends for some time. Generative AI platforms (ChatGPT, etc.) could soon impact the travel industry in real-time.

Skift recently asked 17 executives from the travel industry about their outlook on AI. These executives saw tremendous promise in adopting AI and machine learning technology to their businesses.

These executives identified several areas where AI could enhance operations in the travel industry:

Personalization: Generative AI tools can assist in creating personalized travel itineraries for guests. For instance, a travel agent could input information about a client, such as age, family status, and dietary preferences, and receive tailored travel suggestions.

Advanced segmentation: AI can provide particular targeting options and, in some cases, even create campaigns tailored to individual customers.

Customer service: Integrating AI tools into workflows can enhance the customer experience for both travelers and staff. For example, AI can automatically handle common customer requests, allowing businesses to focus on complex issues and unique cases.

Other use of AI use in travel include:

Predictions: AI can analyze large volumes of data, aiding in predicting future demand for specific destinations.