Black Friday is officially here, and Target is offering notable deals during the event. You’ll find sales on tech, home, kitchen and more, many of which run through Cyber Monday. If you purchase an item (either in-store or online) and the price goes lower at Target on or before Dec. 24, you can request a price adjustment.
I frequently cover Target’s shopping events as an associate reporter for NBC Select, and I spent weeks combing through discounts to find the best Black Friday Target deals actually worth shopping. Each one I recommend below is highly rated and at least 20% off. When possible, I ran deals through price trackers to make sure they’re at their lowest price in at least three months. I’ll frequently update this list throughout Black Friday.
SKIP AHEAD Best Black Friday Target deals | More Black Friday Target sales | Best Black Friday sales at other retailers | How I picked the best Black Friday Target deals | Why trust NBC Select?
I found, vetted and wrote about every deal I recommend below. I worked with NBC Select editors to finalize the live list, which I’m frequently updating throughout Black Friday to reflect the most up-to-date prices.
4.6-star average rating from 1,712 reviews at Target
After trying three espresso machines, the Nespresso Vertuo Pop+ stood out because it’s easy to use, quick to brew and compact, making it perfect for anyone regardless of how much counter space they have. Add a Nespresso pod to the machine to brew espresso, double espresso, gran lungo, coffee and XL coffees (both hot and cold). It also pairs with an accompanying app for tips, maintenance alerts and more.
4.5-star average rating from 1,566 reviews at Target
This electric toothbrush comes with a lightweight, portable travel case to help you take it on the go. The toothbrush has a two-minute guided timer (to align with dentist-recommended brush time), and one charge lasts 90 days, according to the brand. It comes in five colors, including bright and neutral options.
4.6-star average rating from 5,818 reviews at Target
One of the most used items in my kitchen is the Our Place Always Pan 2.0. I can do anything with it, including braising, sautéing, and even placing it inside my stove. The best part is that it’s easy to clean and remains in pristine condition after each use thanks to ceramic nonstick coating, in my experience. The pan has a steam-release lid, spatula, steamer basket and colander.
4.3-star average rating from 129 reviews at Target
This robot vacuum (which works as a vacuum and mop) dodges shoes, socks and any other blockers while navigating messy floors. It effectively removes dirt, debris, pet hair and more, and if it detects a bigger mess in one area, it will spend more time in that space. After each cleaning, it empties into a vacuum bin, which holds up to 60 days of cleaning, according to the brand. You can also pair this vacuum with Alexa, Siri or Google Assistant-enabled devices.
4.8-star average rating from 88 reviews at Target
The small and lightweight JBL Clip 5 is one of our favorite Bluetooth speakers because of its sound quality, easy setup and portability. “It is so easy to take the JBL Clip 5 wherever you go,” says NBC Select editorial projects manager Rebecca Rodriguez, who uses it at the pool, in the shower, on vacation and more. The water- and dust-resistant speaker has up to 12 hours of playtime with one charge, according to the brand.
4.3-star average rating from 314 reviews at Target
Garmin makes some of our favorite fitness trackers and smartwatches. This GPS smartwatch from the brand is perfect for tracking fitness activities including running, biking, swimming and more. The watch monitors different health metrics like energy level, stress and sleep. You can also pair it to your smartphone and receive notifications about your health.
4.2-star average rating from 1,596 reviews at Target
Our experts recommend this Target exclusive vacuum because it adjusts to different surfaces and is easy to maneuver around furniture and tight spaces. The anti-allergen option has a detachable canister for portability and comes with a pet multi-tool (a bristle brush and upholstery tool hybrid) to easily remove embedded pet hair.
4.3-star average rating from 572 reviews at Target
“I wear these headphones every day on my commute and love how they completely block out the hustle and bustle of the subway to give me some peace before work,” says NBC Select editorial projects manager Rebecca Rodriguez. These cushioned over-ear headphones pair with Apple devices and have two modes: transparency (allows you to still listen to music while hearing conversations and more) and noise cancellation (to block out all surrounding sound).
4.5-star average rating from 7,072 reviews at Target
This expert-recommended 2-in-1 hair dryer gives you a salon-like blowout regardless of your hair type and texture. The blow dryer brush has bristles to detangle your hair and reach the roots for added volume. Its three heat and speed settings help dry your hair and create long-lasting styles, according to the brand.
4.4-star average rating from 287 reviews at Target
Open Story’s expandable carry-on suitcase has a durable, water-resistant hard side exterior and keeps your belongings secure, even during hectic travel days. Its interior has multiple compartments and cross straps to secure large items. It has eight wheels, an adjustable handle and handles on the top and sides.
4.1-star average rating from 1,353 reviews at Target
Unlike other fitness trackers, which come in a traditional watch form, the Oura Ring is different. The ring, a uniform circle in multiple finishes, tracks health metrics (heart rate, sleep tracking, blood oxygen levels and more) and automatically logs workouts, including running and strength training.
4.7-star average rating from 6,538 reviews at Target
One of the most luxurious ways I’ve been able to upgrade my home is with this smart diffuser. After choosing which scents I want to insert into the diffuser and connecting it to my phone and WiFi, I can control and customize which scent I want to diffuse and its intensity. Plus, I can set a timer and create schedules to have it go off at specific times.
4-star average rating from 702 reviews at Target
This NBC Select-staff favorite is one of the most versatile kitchen appliances because it has settings to cook your food in whichever manner you choose, including options to use it as a toaster oven or air fryer. NBC Select commerce editor Cory Fernandez loves using Cuisinart’s Air Fryer Toaster Oven to cook frozen foods, vegetables, meat and more in minutes.
4.7-star average rating from 859 reviews at Target
Regardless of hair type and texture, this lightweight hair dryer can quickly dry your hair while combatting flyaways and frizz. It also helps create more volume and body, leaving hair smooth and shiny, according to the brand. The blow dryer has six heat and speed combinations and two attachments (a diffuser and concentrator), so you can adjust it to your needs.
4.6-star average rating from 203 reviews at Target
The Amazon Fire TV Stick helps enhance your entertainment system by providing some of the fastest speeds and smoothest viewing experiences with high-quality display and sound, according to the brand. You can access popular streaming services and control connected devices using voice control. All you have to do is plug it into the HDMI input of your TV, attach it to an outlet, and pair the remote with your TV and WiFi.
4.5-star average rating from 1,274 reviews on Walmart
This vacuum has a lightweight design and special features like an LCD screen that displays runtime and dustbin capacity, and a motor that uses Cyclone technology to precisely suction dust, according to the brand. It’s one of our favorite cordless stick vacuums, and it comes with a range of attachments for crevices, pet hair and more.
4.7-star average rating from 1,782 reviews at Target
This detangling spray, suitable for all hair types and textures, helps improve manageability for easier brushing and doubles as a heat protectant for softer and smoother hair. Reviewers say they love its subtle, lingering scent, and notice less breakage when applying the lightweight spray to their hair.
Here are the best early Black Friday Target sales to know about. Keep in mind, not every item from a brand is discounted as described below.
All of my recommendations above are based on NBC Select’s previous coverage and reporting. All the deals I recommend are at least 20% off and highly rated with at least a 4.0-star average rating from hundreds of reviews. When possible, I ran deals through price trackers like CamelCamelCamel to ensure products are at their lowest price in at least three months.
I’m an associate reporter for NBC Select who has covered deals and sales for two years now. I also frequently cover Target-specific sales, including Target Circle Week. For this article, I combed through the website and found highly rated and expert-recommended products from our coverage, as well as NBC Select staff favorites.
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