Two legendary NBA stars and future first-ballot Hall of Famers are leading the way in jersey sales thus far during the 2024-25 season.

Golden State Warriors guard Stephen Curry has the highest-selling jersey this season, followed by Los Angeles Lakers forward LeBron James.

Boston Celtics forward Jayson Tatum, New York Knicks guard Jalen Brunson and San Antonio Spurs center Victor Wembanyama round out the top five.

In terms of overall team merchandise sales on NBAStore.com, the reigning NBA champion Celtics lead the way, followed by the Lakers, Knicks, Warriors and Chicago Bulls:

This article will be updated soon to provide more information and analysis.