Flexera, a software asset management company, released its 2025 IT Priorities Report based on a survey of 800 IT leaders from the US, the United Kingdom, Germany, and Australia. The survey focused on how IT decision-makers will make priorities for the coming year.

Out of the top technology vendors, 37% of the surveyed IT leaders said that they currently or will spend the most with OpenAI next year. The AI research organization came in fourth behind Microsoft, Google, and Amazon Web Services, and it tied with Oracle.

This was the first year that OpenAI debuted on the survey list as an option. Survey participants could also pick multiple options.

The report said that OpenAI has taken a top four spot because of its ability to work with enterprises and allow employees to build custom AI solutions, which has given the company “a competitive edge in the AI consulting space.”

The survey also found that 42% of IT leaders said integrating AI would make the biggest difference to their organizations, compared to 26% for reducing security risks and 25% for reducing IT costs.

OpenAI has been licensing its ChatGPT enterprise options to Microsoft and the federal government. Microsoft has also made aggressive efforts to integrate AI into its product offerings, such as Microsoft Copilot, many of which are still powered by OpenAI’s GPT models.