Some Motherwell fans had grown frustrated at what they felt was an unattractive playing style under the previous manager.
Wimmer wants his team to play on the front foot and get fans out of their seats.
“I want that we play proactive football,” the former Austria Vienna coach said. “Try to play with our principles. Try to be dominant with high ball wins.
“My building blocks are from control, dynamic, to be goal orientated and bring energy into the club. Energy and atmosphere also to the fans.
“It’s a traditional club and a traditional club needs intensity.”
Wimmer avoided any specific conversation on the circumstances surrounding Kettlewell’s departure, with the previous manager citing personal abuse as part of his reason to resign.
“I’m not in a position to talk about this,” he said. “This is the past and it’s not my topic. I’m looking forward and I’d like to have good connections to the fans.
“I think if I work 24/7 for the club then, yeah, I think it could work. I think it’s very important that the relationship with the team and the club and the fans has been tight here and there was togetherness.
“Many things are possible and if the groups are split, it’s always dangerous and dangerous to get good results.”