Mayo’s luxury tourism offerings were highlighted at a recent London B2B event, connecting Irish businesses with influential British luxury travel buyers.

A delegation of eight tourism businesses from Ireland, including the prestigious Ashford Castle in Mayo, recently took part in a B2B event in London, organized by Tourism Ireland. This event aimed to showcase the country’s exceptional offerings in the luxury tourism sector to influential British luxury travel buyers.

Tourism Ireland hosted the event to strengthen connections with high-profile professionals within the luxury travel industry. The focus was on presenting Ireland as a premium destination for affluent travelers seeking unique, high-end experiences.

The event included a tailored program of one-on-one appointments, where Irish tourism companies could engage directly with the buyers. This approach facilitated personalized discussions and allowed businesses to showcase their exclusive services and products.

Networking sessions were also an integral part of the event, enabling further opportunities for collaboration and relationship-building between Irish tourism providers and British luxury travel buyers. These interactions played a vital role in establishing Ireland as a key destination in the luxury travel market.

For the Irish companies, this was an invaluable opportunity to highlight their offerings and establish long-term business relationships with influential travel professionals. These partnerships will help promote Ireland as a top choice for luxury travel.

By ensuring that these travel professionals are well-informed about the unique luxury experiences Ireland has to offer, the event played a crucial role in positioning the country as a top destination for high-net-worth clients. The goal is to remain at the forefront of their recommendations when suggesting vacation spots for their discerning clientele.