Ladakh has seen a notable increase in international tourist arrivals, especially from Israel, while domestic footfall has declined this year. Israeli tourists, many of whom visit after completing military service, are drawn to Ladakh’s serene and offbeat environment. Popular areas like Changspa, known for its Jewish House, have become hotspots for these visitors.

According to local travel agents, the rise in international tourism is attributed to Ladakh’s appeal as a tranquil, immersive destination. However, domestic tourism has declined, with factors like high travel costs, expensive accommodations, and steep airfare playing a role. Domestic tourists, focused more on sightseeing, are now opting for more accessible and affordable destinations.

Tourism trends show that international visitors, particularly from Israel, prefer quieter, less crowded places. However, local stakeholders have raised concerns about unregulated tourism activities, such as tourists trekking without guides, especially in remote areas like the Markha Valley. Travel agents believe that mandatory guide regulations could help improve the quality of tourism in Ladakh.

Despite the changing patterns, Ladakh remains a diverse destination attracting both domestic and international travellers. However, local businesses are advocating for sustainable growth and better management to preserve the region’s charm and ensure quality tourism experiences.