The potential impact of influencers and creators on brand partners is expanding. More than half of consumers are likely to be swayed to purchase a product because it was recommended by an influencer or creator they follow, according to Traackr.
“Not only do influencers have the power to impact sales, they can also impact where and how your brand is engaging with your audience,” per the release.
Traackr also noted that 61% of consumers would be willing to try a different social media platform because of an influencer.
Traackr measures brand performance and influencer content through a proprietary rating system called Brand Vitality Score, abbreviated as VIT, which measures brand performance based on influencer content. It also includes that content’s reach, engagement and quality for the brand image. Kardashian’s VIT score was 440,000.
Following Kardashian was performer Ariana Grande, who had a VIT score of 347,000. Grande recently starred in the buzzy movie “Wicked” and became a Swarovski brand ambassador in 2024.
Musician Miley Cyrus ranked third, with a VIT of 223,000. Cyrus was the face of Dolce & Gabbana’s fall-winter 2024/25 advertising campaign. Kardashian’s sisters Kendall and Kylie Jenner ranked fourth and fifth, respectively.
Other content creators who ranked highly on Traackr’s list included Luisa Hurtado, a fashion designer and upcycler, with a VIT of 75,200. Internet personalities Lina Noory and Annabel Lucinda, as well as celebrity stylist Wisdom Kaye, also ranked in the top 25.
Traackr additionally released a separate list of beauty influencers. Grande, Kylie Jenner and Kardashian ranked in the top three for makeup and cosmetics.
