IPL Brand Value: The Indian Premier League (IPL) has established itself as a leading international sports competition, with its total brand value showing a 13% increase to $12 billion, according to the 17th Brand Finance IPL 2024 assessment report. From its $2 billion valuation in 2009, the league surpassed $10 billion for the first time in 2023, reaching $10.7 billion.
Not just that, Brand Finance also reported that four teams-Chennai Super Kings (CSK), Mumbai Indians (MI), Royal Challengers Bengaluru (RCB), and Kolkata Knight Riders (KKR)-have exceeded $100 million in brand value for the first time. We take a look at the top 1o most valuable IPL brands 2024, as listed by Brand Finance:
The 2024 IPL brand assessment demonstrates remarkable advancement, with Chennai Super Kings leading at $122 million (52% increase), and Mumbai Indians following at $119 million (+36%), demonstrating the league’s increasing international influence and financial achievement.
RCB secured the third position with a brand value of $117 million (+67%), with KKR and Sunrisers Hyderabad following at $109 million (+38%) and $85 million (+76%), respectively. SRH achieved the highest growth rate in brand value.
Rajasthan Royals experienced a 30% increase, reaching $81 million, whilst Delhi Capitals achieved an $80 million valuation with 24% growth. The newer entrants, Gujarat Titans and Lucknow Super Giants, attained valuations of $69 million (+5%) and $60 million (+29%) respectively. Punjab Kings demonstrated remarkable 49% growth, securing $68 million and the tenth position.
The top five IPL teams show considerable potential for expansion, with scope to elevate their brand values towards the levels seen in major football leagues such as the EPL, La Liga, Bundesliga, Serie A, and Ligue 1. The collective brand value of the leading five IPL teams stands at $551 million, which is notably lower than their football counterparts, whose values range between $2.9 billion (Bundesliga) and $6.7 billion (EPL).
According to Ajimon Francis, Brand Finance India MD, the IPL’s effective business structure and match organisation have become a blueprint for global leagues, strengthening BCCI’s position whilst providing crucial opportunities for domestic cricket talent to flourish.
“The IPL ecosystem is today worth $1.3 billion and is closely watched and emulated worldwide,” he said. “Franchise teams like CSK, MI, RCB, KKR, and RR are today global brands with their active participation in several T20 leagues across the globe.”
The analysis by Brand Finance emphasises the IPL’s significant impact on sports commerce, creating 1.25 million employment opportunities across direct and indirect sectors in India, whilst extending its influence to markets in the UAE, Saudi Arabia, the US, and Australia.
