3. Tesco taps Eagle Eye AI and machine learning technology to help grocery giant personalise Clubcard promotions
Eagle Eye has secured a one-year contract, with the option to renew for a further year, with Tesco for its AI powered Personalised Challenges solution.
This is a digital platform which allows retailers to personalise promotions, providing customised challenges designed to reward incremental behaviour.
In-built AI and deep machine learning facilitate hyper personalisation through its analytics capability, providing consumers with promotions more suited to them.
Following a trial, Tesco will roll-out Personalised Challenges to more Clubcard members in the coming months, under the name Clubcard Challenges. The solution will power personalised and gamified offers and promotions to each individual Clubcard member.
AI technology will give each customer a personalised challenge, which when completed, rewards people with extra Clubcard points. Customers can complete up to ten challenges, with a total of £50 worth of Clubcard points up for grabs during a six-week campaign, starting on 20th May.
4. Forever 21 onboard as Shein becomes one of the first brands to adopt Happy Returns cross-brand BORIS solution
UPS’ Happy Returns is powering Shein returns at Forever 21 stores in the US.
The company has introduced what is pitched as a first of its kind BORIS solution that enables enterprise retailers to accept box free, label free returns and exchanges across their full store network.
The system includes several software and reverse logistics components.
It can work with any returns portal, be it from Happy Returns or the retailer itself, to generate QR codes for shopper returns. Happy Returns also provides software that allows a store to receive and verify cross-brand returns.
Once a return is dropped off, Happy Returns can provide reverse logistics options to move inventory to its desired location.
5. “Eye opening” Retail Technology Show 2024 pulls in over 12,500 visitors to two day event at London Olympia
Retail Technology Show 2024, which took place at London Olympia last week, welcomed over 12,500 retail professionals to its two-day event, an increase of attendee numbers by +28% year-on-year.
Described by Charles Tyrwhitt’s Nick Wheeler as “eye opening”, the event delivered its biggest innovation showcase to date, with 400+ technology providers and innovators exhibiting across two exhibition halls.
Nourished’s CEO, Melissa Snover, pointed to the sheer breadth and depth of the technologies being showcased this year, commenting: “there’s a huge amount of different people from all elements of retail, and some incredible technologies coming out.”
The RTS 2024 Innovation Awards saw AI powered workforce solution, Orquest, crowned as the winner at the BIG Retail Party on day one.
With a record numbers of award entries, Orquest beat off stiff competition from a shortlist of ten other standout tech solutions, including Pricer, ProGlove and Shopopop.
The conference programme included Charles Tyrwhitt’s Wheeler, Not On The High Street’s Holly Tucker, and former chairman of Asos and CEO of MATCHESFASHION, Nick Beighton.
They joined 120+ other retail leaders and luminaries, including speakers from Primark, Boots, Morrisons, Harrods, adidas and Nobody’s Child, who discussed retail’s hottest topics – from supply chain to sustainability, to leadership and loyalty and from AI to digital marketing and data.
