The second (and final) day of Prime Big Deal Days is almost over. During the 48-hour sale, Prime members will receive discounts on hair care, skin care and more beauty. You can also find deals on sneakers, tech, kitchen and more.
I frequently cover shopping events like Prime Day, Black Friday and Cyber Monday as a writer for NBC Select, so I know how to find deals that are actually worth buying. I spent weeks combing through thousands of discounts to find the best October Prime Day beauty deals — each one I recommend below is highly rated, at least 20% off and at its lowest price in at least three months. I’ll frequently update this list throughout Prime Big Deal Days.
SKIP AHEAD Best Prime Day beauty deals | Skin care deals | Body care deals | Hair care deals | Oral care deals | More Prime Day beauty sales | Best beauty sales at other retailers | How I picked the best beauty deals | Why trust NBC Select?
4.6-star average rating from 45,682 reviews on Amazon
Laneige makes some of our favorite lip products, including its lip balm and this lip mask. The expert-recommended lip mask uses oils, butters and antioxidants to moisturize, protect and nourish your lips overnight. “This leaves my lips feeling soft and smooth overnight,” says NBC Select updated editor Mili Godio. “It’s great for the wintertime since my lips get extremely chapped in the cold weather — this mask soothes any dry patches and irritation by morning.”
4.3-star average rating from 761 reviews on Amazon
Grace & Stella’s retinol-infused under-eye masks are some of our favorite under-eye patches for smoothing out fine lines and brightening the under-eye area. In our experience, these overnight masks are a relaxing addition to both our bedtime and on the go routines.
4.3-star average rating from 62,750 reviews on Amazon
This ADA-accepted water flosser uses water pressure and pulsations to remove plaque while also maintaining and improving gum health, according to the brand. The portable device comes with four tips, three pressure settings and travel equipment so you can take your flosser on the go. The brand also recently released a water flosser and electric toothbrush combination, which is on sale now.
4.6-star average rating from 34,547 reviews on Amazon
This cleanser and moisturizer duo hydrates your skin and removes any grime and oil from the day. NBC Select associate updates editor Zoe Malin uses the cream every morning because she loves how it’s lightweight, moisturizing, absorbs quickly and combats her skin care concerns, including dry, flakey skin. Both the cleanser and moisturizer are free of common irritants and are noncomedogenic, so that they won’t clog your pores.
4.6-star average rating from 71,461 reviews on Amazon
This expert-recommended lightweight essence works for all skin types. It uses snail mucin to add moisture to the skin and address fine lines without being sticky or heavy. “This is one of my hands-down holy grail skin care products,” says NBC Select associate SEO reporter Ashley Morris. “It helps to smooth out the texture on my face, makes my skin feel softer and more hydrated after using, and soothes and prevents irritation.” (Ed’s note: This product dropped to its Prime Day price for one day in late July, but because it’s 60% off and one of our favorite products, we think it’s a worthwhile deal.)
4.6-star average rating from 89,017 reviews on Amazon
This at-home teeth whitening kit, which has the American Dental Association’s Seal of Acceptance, gently removes new and old stains using hydrogen peroxide, an enamel-safe ingredient. The strips can reduce stains in just two weeks, according to the brand. The pack comes with 18 treatments. (Ed’s note: This product cost $.91 less for one day in late August, but because it’s 50% off and one of our favorite products, we think it’s a worthwhile deal.)
4.2-star average rating from 1,478 reviews on Amazon
This moisturizer is an NBC Select staff favorite for dry skin because it’s thick and creamy without feeling heavy or greasy. I love using it when I wear makeup because it doubles as a primer and has a smoothing effect that minimizes fine lines.
4.5-star average rating from 2,152 reviews on Amazon
Suitable for all skin types, this liquid exfoliant uses salicylic acid to unclog pores and reduce the appearance of fine lines, according to experts in our guide to the best exfoliating products. It has soothing green tea to support your skin barrier, according to the brand.
4.7-star average rating from 53,280 reviews on Amazon
This NBC Select staff-favorite micellar water gently removes makeup, sunscreen and more. It also soothes the skin and is free of common irritants, including fragrances and alcohol, according to the brand.
4.7-star average rating from 26,958 reviews on Amazon
Malin uses these disposable towels to dry her face after cleansing because they prevent excess dirt and bacteria from triggering her acne-prone skin. Unlike traditional towels, these are gentle, so they minimize redness and dryness, according to the brand.
4.8-star average rating from 371 reviews at Sephora
Lowest price ever
Belif, the brand behind the NBC Select staff-favorite The True Cream Aqua Bomb, recently released this eye cream, and it’s now the only one I reach for in the morning. It ticks all the boxes: it’s hydrating, brightening and depuffing. It has caffeine, along with a cooling ceramic applicator that reduces morning puffiness.
4.6-star average rating from 3,621 reviews on Amazon
This expert-recommended moisturizer uses ingredients including squalane, ceramides and glycerin so that your skin is soft and moisturized, according to experts in our guide to building a skin care routine. The non-greasy, lightweight moisturizer is suitable for all skin types and even has the National Eczema Association’s Seal of Acceptance.
4.7-star average rating from 7,411 reviews on Amazon
This gentle gel cleanser feels like a soothing detox for your skin, according to NBC Select editors. The Wellness Award winner has kale and spinach to brighten the skin and antioxidant-rich green tea to address signs of aging, all while maintaining the skin barrier, according to the brand.
4.7-star average rating from 11,180 reviews on Amazon
Lowest price ever
“Not only do I find these to be the most effective pimple patches I’ve tried, but they’re discreet enough that it barely looks like I have one on,” says NBC Select editorial projects manager Rebecca Rodriguez. These NBC Select Wellness Award-winning pimple patches use hydrocolloid gel to reduce the appearance of your breakouts and absorb any excess oil and dirt from your pimples, according to the brand.
4.6-star average rating from 2,642 reviews on Amazon
These gentle toning pads, which are suitable for morning and nighttime usage, help exfoliate your skin while improving and evening out skin tone and texture. Using the woven side, you can work the pad across your face and neck in circular motions, and then the smooth side can be used as a final sweep, according to the brand.
4.5-star average rating from 5,917 reviews on Amazon
This gentle and lightweight SPF moisturizer can be applied to your face, neck, and chest. According to Roc, the brand behind one of our favorite neck creams, the non-greasy cream will help even out tone, improve dull skin, and reduce fine lines and crepiness.
4.5-star average rating from 457 reviews on Amazon
This creamy serum’s three main ingredients are resveratrol (a retinol alternative) to reduce the appearance of fine lines, hyaluronic acid to hydrate and collagen to firm and smooth the skin, according to the brand. It’s suitable for morning and night on all skin types, including sensitive skin
4.5-star average rating from 1,044 reviews on Amazon
Lowest proce ever
These cleansing melts are among my travel essentials because, unlike other cleansers, they aren’t in liquid form and come in a resealable container. Once combined with water, the melt transforms into a luxurious, creamy lather that removes my makeup without ever leaving my sensitive skin feeling dry or irritated.
4.7-star average rating from 7,142 reviews on Amazon
Lowest price ever
Now is the perfect time to stock up on hand sanitizers — each Touchland spray can remove over 99% of germs and instead of drying out your hands, they moisturize them. I use this on a daily basis because I love how they smell and appreciate the ease of use and portability. They’re small so they can easily fit in pockets, backpacks, totes and more.
4.8-star average rating from 24,741 reviews on Amazon
Lowest price ever
Cetaphil earned the top spot on our list of 100 best moisturizers because its thick, rich consistency is suitable for all skin types and helps combat common concerns including dryness, rough patches and broken skin, according to NBC Select reporter Harry Rabinowitz. This lotion is free of common irritants, including fragrance, and is noncomedogenic, meaning it won’t clog pores, according to the brand.
4.6-star average rating from 64,497 reviews on Amazon
An expert-recommended cleanser for oily and acne-prone skin, this has a high percentage of benzoyl peroxide to combat breakouts and prevent them. It also has moisturizers to help prevent your skin from drying out, according to the brand.
4.4-star average rating from 4,772 reviews on Amazon
Lowest price ever
Flamingo’s women’s razors are a go-to for many NBC Select editors because they’re easy to use, nonirritating and provide a close shave. The razor has a non-slip grip, a flexible hinge to access hard-to-reach places and glide strips with aloe and shea butter to protect the skin, according to the brand. The kit comes with the razor, blade refills and a shower holder.
4.2-star average rating from 1,478 reviews on Amazon
One of my favorite hot tools is the Dyson Airwrap because it’s versatile and prevents excessive heat damage. Its six attachments allow it to act as a curling iron, flat iron, hair dryer and blow dryer brush, all in one. It has three airflow speeds, three heat settings and a cool shot button, according to the brand. (Ed’s note: This product costs $20 less for one day in late September, but because it’s rarely on sale and comes recommended by our experts and staff, we think it’s a worthwhile deal.)
4.6-star average rating from 287 reviews on Amazon
This gentle shampoo and conditioner set has rosemary oil, plant proteins and ceramides to strengthen hair, minimize damage and protect the scalp barrier, according to the brand. Reviewers say their scalp and hair feel healthier, with more hair growth and shine, less flaking and no itching.
4.3-star average rating from 2,064 reviews on Amazon
Lowest price ever
This NBC Select-staff favorite heat protectant also doubles as an anti-frizz blowout cream. Before using any hot tool, I add a quarter-size dollop to my hands and work it through my damp hair using my fingers — a little goes such a long way. After, I blow dry my hair, the cream makes my hair feel softer and look sleek.
4.3-star average rating from 13,102 reviews on Amazon
Living Proof’s talc-free dry shampoo cleans hair and absorbs oil, sweat and odor using a blend of powders, including starch and odor neutralizers, according to the brand. “This dry shampoo absorbs any greasiness on my scalp and hair and gives me second-day hair even when it’s really the third or fourth day,” says Godio.
4.6-star average rating from 2,889 reviews on Amazon
These expert-recommended hair brushes are great for removing knots and detangling both wet and dry hair. These brushes have soft, flexible bristles that come in two different sizes, so they can minimize hair damage, reduce breakage and give your hair a glossy, frizz-free finish, according to the brand. They’re not too big and come in multiple colors, so they are a great gift or stocking stuffer.
4.4-star average rating from 1,338 reviews on Amazon
When making slick updos, this pomade stick is my favorite product to use. Its combination of castor seed oil, candelilla wax and jojoba esters helps control, define and tame hair, according to the brand. Right before I finish putting my hair in a ponytail or bun, I’ll run this stick through my hair and immediately see all the flyaways go down for a sleek and polished look. It doesn’t feel hard, look greasy or leave a white residue on my dark brown hair.
4.0-star average rating from 3,871 reviews on Amazon
Lowest price ever
After noticing thinning hair due to years of wearing tight buns, NBC Select editorial director Lauren Swanson began using this serum as a solution. The serum uses ingredients like turmeric, caffeine and biotin to stimulate the scalp, improve density, reduce shedding and strengthen hair, according to the brand.
4.5-star average rating from 882 reviews on Amazon
Lowest price ever
This styling cream helps to soften hair, add shine, hydrate, strengthen, polish and help prevent heat damage, according to the brand. Reviewers say this cream, suitable for all hair types, doesn’t weigh down their hair or leave it stiff or crunchy.
4.6-star average rating from 367 reviews on Amazon
Lowest price ever
Of all the filtered showerheads tested by Malin, this one has the most generous return policy. Plus, installation “took less than five minutes” and has “done wonders” for her hair and skin. It removes impurities from your water, according to the brand, which helps to decrease skin breakouts, hair dryness, and more.
4.6-star average rating from 1,642 reviews on Amazon
Lowest price ever
Amika makes some of our favorite hair care products, including this hair mask, which reduces breakage and prevents damage. Suitable for all hair types, this rich and creamy mask uses antioxidant-rich ingredients, including mango butter, vegan proteins and the brand’s bond cure technology to strengthen hair.
4.4-star average rating from 190 reviews on Amazon
This blow dryer brush can be used on wet or dry hair to achieve a salon-like blowout at home. The brush’s ionic technology reduces drying time and static, while the far-infrared light locks in moisture and reduces thermal exposure, according to the brand. Reviewers say that after using this styling tool, their hair looks less frizzy, feels smoother and has more shine.
4.6-star average rating from 2,961 reviews on Amazon
This electric toothbrush uses a round brush head to clean your teeth with micro-vibrations and oscillating movements. It has two additional settings: one to whiten and another for sensitive teeth. In addition to these three modes, it has a light sensor to alert you when you’re applying too much pressure and a vibrating timer to alert you when you reach two minutes of brushing.
Here are the best Prime Day beauty sales to know about. Keep in mind, not every item from a brand is discounted as described below.
As a beauty writer for NBC Select, I try hundreds of products throughout the year and have written about the best body serums, shower oils and lotions for mature skin. All of my recommendations above are based on NBC Select’s previous coverage and reporting. I also included products the NBC Select staff tested, including Wellness Award winners. I ran each deal through price trackers like CamelCamelCamel to ensure products are at their lowest price in at least three months. All the products I recommend are highly rated with at least a 4.0-star average rating from hundreds of reviews.
I’m an associate reporter for NBC Select who has covered deals and sales for over a year. To round up the best discounts on beauty items during Prime Big Deal Days, I found highly rated products at their lowest price in at least three months.
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