Hilton today introduced Hilton for Luxury, a premier global luxury travel advisor (LTA) preferred partner program exclusive to Hilton’s award-winning luxury brands: Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, LXR Hotels & Resorts, NoMad Hotels and Signia by Hilton. The invitation-only program is designed for Hilton’s top-producing luxury travel advisors in every region, who support customers in booking world-class accommodations around the globe.

This enhanced partner program will be supported by a dedicated Hilton for Luxury Concierge Desk, a feature that our Luxury Travel Advisor Partners have advised would be a game changer when servicing their clients. Hilton for Luxury, formerly known as Impresario, serves as a one-stop shop for luxury travel advisors with improved connectivity and access through a dedicated private website. The program also offers advisors access to exclusive offers from Hilton luxury branded hotels and resorts, value added benefits and direct contact with on-property hotel team members. Each hotel has a dedicated team of Hilton for Luxury Ambassadors appointed to ensure that program features and benefits are fulfilled.

As our luxury portfolio continues to grow, Hilton for Luxury represents our ongoing commitment to providing elevated and seamless solutions for our top travel advisors. As our luxury portfolio continues to grow, Hilton for Luxury represents our ongoing commitment to providing elevated and seamless solutions for our top travel advisors,” said Frank Passanante, senior vice president and global head of sales, Hilton. “Through this program, both advisors and their clients can benefit from Hilton’s industry-leading offerings to enhance the luxury travel experience. Frank Passanante, Senior Vice President and Global Head of Sales, Hilton.

Hilton for Luxury program partners will enjoy a host of top-tier benefits for their clients, including: the best available rates, double Hilton Honors Points, complimentary breakfast for up to two guests, hotel credit per stay, next-category upgrades and early check-in or late check-out, based on availability.

Hilton Luxury Brands features 100 hotels and resorts in highly coveted destinations around the world. Most recently, Hilton welcomed the NoMad Hotels brand, an artfully designed luxury hotel brand centered around exquisite dining and inventive drinking experiences. Travelers can now book NoMad London through Hilton channels.