Kohli, Sachin are among the most popular athletes in India (x.com)
It’s undeniable that cricket holds a sacred status in India, transcending mere sport to become a deeply ingrained part of our cultural fabric. With cricket fans often elevating certain players to near-deity status, the fervour for the game is akin to a religious devotion.
Compounded by the fact that cricket is among the most lucrative sports globally, particularly in India, where the immensely popular Indian Premier League (IPL) stands as the biggest and wealthiest cricket league in the world.
However, the appeal of cricket stars stretches well beyond their on-field achievements. As the sport continues to enrapture the collective imagination of the fans across the nation, it prompts an investigation into the enduring brand value of India’s premier cricketing figures.
Here at OneCricket, we unveil the brand value of top 5 Indian cricketers.
Kohli has the most Brand Value among Indian cricketers (x.com)
In India, Kohli ranks as the second most valued celebrity after Ranveer Singh, boasting the largest brand worth among cricketers, estimated at approximately $176 million that year.
Kohli’s exceptional talent and charismatic persona make him a prime selection for numerous prestigious brands. Remarkably, he stood as the lone cricketer featured in Forbes magazine’s 2020 compilation of the top 100 highest-paid athletes.
As a highly popular brand ambassador, Kohli has established partnerships with a multitude of leading brands. King Kohli is the face of numerous brands, ranging from Toothsi and Noise to Avās Living and Blue Tribe.
His endorsement portfolio also includes Rage Coffee, Fire-Boltt, Digit Insurance, Vivo, Vize, Great Learning, Blue Star, Wellman, Himalaya, Myntra, Google Duo, Mobile Premier League, Puma, Hero MotoCorp, Wrogn, MuveAcoustics, Too Yumm, Tissot, Audi India, and Manyavar.
Sachin Tendulkar is second on the list (x.com)
Regarded as the ‘God of Cricket’ and celebrated globally for his remarkable performance throughout a two-decade-long career, Sachin Tendulkar epitomizes excellence, integrity, and an unwavering quest for perfection.
Even after stepping away from cricket a decade ago, the Master Blaster continues to be a sought-after figure among India’s advertisers. The cricketing legend still represents 15 brands, including Apollo Tyres, ITC’s Savlon, JioCinema, Spinny, and Ageas Federal Life Insurance.
MS Dhoni is third on the list with $127 m worth (x.com)
Over the years, MS Dhoni has cultivated a robust endorsement portfolio with over 35 brands, spanning across sectors such as e-commerce, financial services, healthcare, and real estate. As of now, MSD net worth stands at a remarkable $127 million.
Despite retiring from international cricket in August 2020, Dhoni maintains his status as one of the wealthiest cricketers globally. His diverse investment portfolio, which includes ownership stakes in various sporting franchises like Chennaiyin FC and Ranchi Rays, significantly contributes to his substantial net worth.
Dhoni serves as the face of numerous marquee brands such as Reliance Jio, SBI, Indigo Paints, Mastercard, Matrimony.com, and AMFI, among others. The former Indian cricketer boasts a widespread fan base, which is a testament to his enduring brand value.
Sourav Ganguly is fourth on the list (x.com)
The enduring popularity of legendary Sourav Ganguly is evident from his continued lucrative endorsements, even a decade and a half after retiring from international cricket. Celebrating his 51st birthday today, Ganguly remains actively engaged as a brand ambassador for various companies across different sectors.
Regarded as one of the most influential Indian cricket captains in history, Ganguly’s legacy endures despite his retirement from cricket in 2008, with minimal impact on his brand value. Reportedly, Dada boasts an estimated net worth of $80 million.
Currently, he is associated with several prominent companies including Bandhan Bank, Joyville Homes, DreamSetGo, Vicco, Lux Cozi, DTDC, My 11 Circle App, Ajanta Shoes, Kinley, and others.
Sehwag is the last cricketer on the list (x.com)
Renowned for his fearless batting style and knack for dominating bowlers right from the start, Virender Sehwag ranks among the wealthiest Indian cricketers, boasting an estimated net worth of $45 million.
This substantial fortune has been accumulated through a successful cricketing career, lucrative endorsement deals, and astute investment ventures. Additionally, he serves as the proprietor of the Sehwag International School and Sports Academy and frequently lends his insights in the commentary box.
Furthermore, the former cricketer has ventured into the sports apparel industry with his brand VS, further solidifying his status as one of the wealthiest players in the game.
