Felicity Games, a growing player in India’s casual gaming sector, has announced a pre-seed funding round, raising $700,000. The investment round was strengthened by figures in India’s tech ecosystem, including Swiggy’s Sriharsha Majety, Cred’s Kunal Shah, and others, indicating growing support for the country’s gaming industry. 

Founded in 2023 by former Swiggy executive Anurag Choudhary, Felicity Games has launched over 10 game titles within its first year. These games are available for download on both Google Play Store and Apple App Store, attracting a monthly user base across 14 countries.

As reported by Money Control, the startup distinguishes itself with a unique approach, using its proprietary framework ‘Pokhran’ to prototype and test casual games for commercial viability. This strategy allows Felicity Games to scale successful games, managing risks and optimizing profitability. Moreover, the company collaborates with studios and brands to co-create intellectual properties, aiming to foster a healthy ecosystem for game development.

Speaking on the funding round, Anurag Choudhary expressed confidence in Felicity Games’ trajectory, emphasizing their advantage in building a casual gaming business from India for a global audience. The funds raised will primarily be allocated towards expanding their game portfolio, with plans to launch 10 new titles by March 2025, aiming for a tenfold revenue increase by year-end.

Recent launches include ‘Seek & Find’ and ‘Nova Solitaire’, which have shown positive unit economics in the US and other Western markets, with over 100,000 downloads within three months.

Backing from angel investors such as Google Cloud APAC gaming head Sameer Pitalwalla and entrepreneurs from The Moms Co and WOW Skin Science further validates Felicity Games’ potential in the gaming landscape.

India’s gaming industry continues to grow, supported by investments in startups. Recent funding rounds for players like QuriousBit, HighXP, and Giga Fun Studios highlight the investor confidence and India’s position as a pivotal hub for gaming innovation.

According to market research firm Niko Partners, India’s gaming market is on a rapid growth trajectory, projected to surpass $1 billion in revenue by 2025, driven by robust growth across mobile, PC, and console gaming segments.

Felicity Games’ expansion plans and approach position it to capitalize on India’s gaming landscape, promising growth and innovation in the months ahead.