Explore Worldwide, an adventure travel expert, has unveiled its latest booking trends and emerging destinations that are shaping European travel for 2025.
With an impressive 59 per cent year-over-year (YoY) increase in overall passenger bookings, the company is experiencing a surge in demand for popular European destinations, as well as emerging hotspots poised to become the next big thing for Australian travellers seeking alternative holiday experiences.
Explore’s overall passenger bookings are up by 59 per cent YoY, reflecting a significant rise in demand for small-group adventure travel to both classic and emerging destinations.
Europe remains the most popular continent for travelling Australians, with passenger numbers up by 62 per cent YoY. European bookings now make up 66 per cent of Explore’s total bookings from this market.
Italy remains the top destination, with a 60 per cent YoY increase in passenger numbers. The Amalfi Coast Walking tour continues to be a best-seller, drawing visitors year after year to its iconic coastal landscapes.
While classic European favourites like Italy and Greece continue to draw Australian tourists, a new trend is emerging. Turkey and Albania are quickly rising as the standout destinations for late 2024 and 2025 bookings. These alternative ‘Euro summer’ destinations offer travellers an enticing blend of cultural richness, breathtaking landscapes, and off-the-beaten-path experiences.
Turkey has experienced an extraordinary 183 per cent YoY growth in bookings, making it one of the most sought-after destinations for 2025. This surge highlights Turkey’s diverse appeal, from the vibrant streets of Istanbul to the surreal landscapes of Cappadocia and the pristine beaches of the Turquoise Coast. Explore’s tours in Turkey provide an immersive journey through the country’s rich history and natural beauty.
Turkey in Depth: A best-selling 15-day adventure through Turkey’s must-see sites, from Cappadocia’s ancient relics to the Turquoise Coast. Prices start from $3,030 AUD per person.
A Taste of Turkey: A foodie trip through Turkey’s Marmara, Aegean, and Central regions. Prices start from $2,810 AUD per person.
Hiking Turkey’s Lycian Way: A one-week walking holiday along the picturesque Lycian Way, featuring coastal trails, ancient ruins, and tranquil beaches. Prices start from $1,340 AUD per person.
Albania is also emerging as a must-visit destination, offering a diverse range of attractions from pristine beaches and peaceful lakes to ancient archaeological sites. Tirana, its charming capital, remains one of Europe’s hidden gems. Overall bookings to Albania have risen by 107 per cent YoY, with Discovery tours up by 150 per cent and Walking tours growing by 50 per cent. This rising interest is further reflected in a 58 per cent increase in website views, showing that Albania is increasingly becoming a tempting holiday destination as travellers plan their 2025 adventures.
Highlights of Albania: Discover the best of Albania, from its ancient ruins to its stunning coastlines. Prices start from $2,860 AUD per person.
Cycle Albania: Explore Albania on two wheels, taking in its breathtaking scenery and vibrant culture. Prices start from $2,410 AUD per person.
Undiscovered Balkans: A journey through Albania, North Macedonia, and Kosovo, offering a diverse and enriching experience. Prices start from $4,180 AUD per person.
Portugal: With a 126 per cent YoY increase in bookings, Portugal attracts travellers with its stunning landscapes and vibrant culture.
Malta: Explore’s Malta and Gozo Discovery tour has seen significant growth, with an 89% increase in bookings YoY for the Mediterranean island.
Sicily: Another standout destination, Sicily has experienced a 128 per cent YoY growth, with the Classic Sicily Tour being a top choice for travellers seeking an alternative Italian holiday.
“Australians are increasingly seeking unique, hidden gem experiences for their European holidays, and this is reflected in our booking trends for the late 2024 and 2025 season,” said Ben Ittensohn, Regional Director at Explore Worldwide. “Looking ahead, demand for Europe remains strong as ever, with new destinations enticing Aussies to less-explored corners of the world.”
