ET NOW, India’s leading English Business News Channel reinforces its dominance in the digital news video landscape, emerging as the most watched business news channel on YouTube across English and Hindi cohorts amassing 89.54 million views and 110.73 million views respectively in April and May 2024 (Source: Playboard). This milestone highlights ET NOW’s commitment to empowering Indians with insights on financial literacy along with all the latest updates on business and market news.

Since its digital foray last year, ETNow.in has consistently shown an impressive growth trajectory, ranking among top business news platforms. With a strategic integration of linear broadcast and a series of digital exclusive content including short videos, market briefs, consumer-centric explainers, the platform has become a preferred digital news platform for business news enthusiasts.

Rohit Chadda, President & COO- Digital Business, Times Network said, “ET NOW’s digital expansion has been transformational. We plan to further expand our coverage of real estate, taxations, insurance, infra, tech and automobile in line with digital consumption trends. At ET Now, we connect with aspirational viewers, providing advertisers an ideal platform with extensive reach and a targeted audience interested in markets, stocks, startups, and investments and more. Having swiftly achieved market leadership, we will soon be launching specialized tools for personal finance and business enthusiasts on ETNow.in.”

Times Network’s digital news portfolio has distinguished itself as the fastest-growing digital video news network in the country, with a monthly reach exceeding 4 billion across its channels. It is reckoned the go-to source for credible, accurate, and decisive news analysis across English and Hindi general news and business news categories.

ET NOW

ET NOW, India’s leading English business news channel, is a part of the Times Network, the broadcast division of India’s largest media conglomerate, The Times Group. With the brand ethos, ‘Rise with India,’ ET NOW is dedicated to the cause of India’s development and aims to empower the discerning Indian to participate in and influence the nation’s growth story. The channel sharply differentiates itself from other business channels with its focus beyond markets and finance to content around development, economy, government, and policy issues. ET NOW engages with viewers in 16 countries across the globe.

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