Topgolf and Topgolf Callaway Brands have launched a new website tailored for beginner golfers — Topgolf Shop. The platform aims to simplify the process of purchasing golf equipment by offering a curated selection of products like clubs, balls, and accessories. By leveraging Callaway’s expertise in golf gear and Topgolf’s mission to make the game more accessible, the site helps novices overcome common barriers to entry.

Topgolf Shop offers an intuitive experience, guiding users through gear recommendations via a short survey based on their physical attributes and playing style. It also provides resources for skill improvement, including booking lessons or practicing at Topgolf venues. The website features a range of beginner-friendly equipment, including Callaway golf sets, golf balls, gloves, and tees, with plans to expand its product offerings over time.

Image Credit: Topgolf Shop