Bali’s tourism industry is rallying in response to its inclusion on Fodor’s controversial No List for 2025.

Hospitality leaders, tourism business owners, and government officials are highlighting the island’s enduring appeal, addressing concerns of over-tourism, and unveiling plans to elevate Bali as a sustainable and diverse travel destination.

Setting the Record Straight on Over-Tourism

Cok Ace, former Deputy Governor of Bali and Chairman of the Bali Hotel and Restaurant Association, refuted claims that the island is overrun by tourists.

“In terms of area, Bali cannot be said to be over-touristed; only the regulations need to be improved,” he emphasized. Ace urged commentators to avoid discouraging travelers, describing such recommendations as “excessive and paradoxical.”

Supporting Ace’s sentiments, I Gusti Ngurah Rai Suryawijaya, Deputy Chairman of the Bali Hotel and Restaurants Association, noted that there is still 22% accommodation availability in even the most popular areas, signaling ample capacity for more visitors.

However, tourism leaders acknowledge the need to better distribute tourism activity across the island to reduce pressure on the central south region.

Emerging Destinations and the 3B Tour Initiative

Newly appointed Indonesian Minister for Tourism Widiyanti Putri Wardhana is spearheading efforts to spotlight lesser-explored areas of Bali.

Key to this vision is the 3B Tour, a unique package promoting travel to Banyuwangi in East Java, West Bali, and North Bali.

The initiative offers tourists the chance to discover unspoiled regions, promoting cultural diversity while addressing tourism inequalities.

“With these steps, we are optimistic that we can reduce tourism inequality and develop Bali tourism that is more sustainable and beneficial to local communities,” said Minister Wardhana.

Tourism Excellence and Global Recognition
Bali continues to garner international accolades, reinforcing its reputation as a premier travel destination. The Wonderful Indonesia tourism board celebrated the island’s achievements in 2024, citing awards that reflect global admiration for Bali’s landscapes, cultural vibrancy, and exceptional hospitality.

“Bali remains a shining star,” stated Wonderful Indonesia in a press release. “These awards showcase the world’s love for Indonesia and solidify Bali as a must-visit destination.”

A Vision for Sustainable Development
Anthon Hilman, CEO of The Luc in Canggu, spoke about the enduring allure of Bali for tourists and investors alike. “Bali is still interesting to visit. It remains the heart of world tourism and an attractive place for business development,” he shared.

Hilman also highlighted tourism’s potential to drive environmental preservation, as exemplified by projects like TUI Blue Berawa, opening on December 13 within The Luc’s luxury lifestyle complex.

“We want to prove that Bali is comfortable, pleasant, shady, and green. By stewarding the land responsibly, we aim to preserve Bali’s natural beauty,” he said.

The Future of Bali Tourism

Hoteliers and stakeholders remain optimistic about Bali’s future, rejecting claims that it should be overlooked as a travel destination.

With innovative initiatives like the 3B Tour, sustainable development projects, and a focus on cultural preservation, Bali is poised to not only maintain its position as a world-class destination but to redefine it in 2025.