According to recent Accor research, 2025 promises to be an exciting year for travel, with new trends shaping the ways in which Brits will explore the world. Following the rise of the “cool-cation,” destination dupes, and active tourism, a new Accor survey shows that 74% of Brits are planning to travel abroad in the coming year. But what adventures await them, and where are they headed? Using a blend of UK search data, survey insights, and keyword trends, we’ve compiled the top travel experiences and destinations expected to capture travelers’ imaginations in 2025. Get ready to discover the trends defining the future of British travel!

2025’s Top 10 Travel Trends:

• AI-tinerary: Personalized trip planning through AI, providing seamless, real-time adaptable itineraries.
• Authenti-cities: Seeking lesser-known, “hidden gem” destinations for meaningful, off-the-beaten-path experiences.
• Earth-Friendly Escapes: Prioritizing sustainable travel options to minimize environmental impact.
• Work-Play Wanderlust: Blending remote work with leisure travel, supported by digital nomad visas.
• Solo Sojourns: Growing interest in solo travel for empowerment, flexibility, and self-discovery.
• Tasty Travels: Food-centric travel focused on authentic, cultural culinary experiences.
• Wellbeing Weekenders: Short wellness retreats for mental and physical rejuvenation.
• Athletic Adventures: Combining travel with recreational sports, like marathons and triathlons.
• Musical Pilgrimages: Traveling to attend concerts and festivals, combining music with exploration.
• Set-Jetting: Visiting iconic film and TV locations to experience beloved settings firsthand.

These trends capture the adventurous and evolving preferences of travelers, setting the stage for an inspiring year of exploration.

Read the full report