The tech sector can be exciting and fast-moving, but even the most innovative startup will fail if no-one knows about them or their product. And that’s where tech PR steps in, helping to introduce startups to the world.
TFN has thrown a spotlight on some of the most established names in the tech PR sector, but like the tech sector itself, nothing stays the same. Newer independent agencies are bringing fresh strategies and specialised approaches, and their innovation is delivering impressive results and challenging the big names.
Here’s a look at ten top tech PR firms to watch in 2025.
Co-founded by Marie Fabiunke and Sarkis Bisanz in 2020, Cosmyc Partners brings together a team of experienced PR consultants who have quickly built an enviable client list. Headquartered in Berlin and with presences in London and Paris, the Cosmyc team works with VCs and startups across Europe.
Marie Fabiunke brings over two decades of experience in public relations and investor relations as well as a former VC partner. Having worked with some of the world’s best-known investors and founders, it means Cosmyc’s clients can benefit from her enormous insight into tech PR.
Further, they’re known for their strategic approach, building and fostering their clients’ reputations using storytelling, personal branding, and holistic PR to effectively communicate with every type of media. It’s no surprise that, through their consultants in key hubs like London and Paris, they represent leading European VCs like b2venture, Eight Roads, Norrsken VC, Partech, and Dreamcraft, as well as some of Europe’s most promising startups.
London-based CrestComms was founded by Rhiannon Evans-Young and has an all-female team.
CrestComms promises a bespoke service with a deep commitment to their client, whether as part of an ongoing relationship or on specific projects. It has seen them helping their clients secure significant media coverage, as well as creating a viral buzz for some of the innovative products.
Their clients include VCs like Concept Ventures and Episode 1 Ventures and pioneering startups that are addressing social and environmental challenges, like The Ability People, Thymia, and Bio-Bean.
Offering everything from devising a complete communications strategy, crisis communication, or just honing an elevator pitch, Mindset Communications was founded in 2020 by Dina Mostovaya.
Mindset’s approach is to provide services that fully align with the client, ensuring that strategy and messages don’t just achieve an outcome, but work in a way that matches the client’s values.
Based in Barcelona, Mindset’s approach has seen it attracting VCs and startups, and winning awards, too. It has been a finalist in the PR Daily Awards for two years running, and celebrated 2024 by winning the Global Agency Awards Agency of the Year.
A boutique agency, YourStory PR focuses on empowering brands with storytelling, helping to make emotional connections with audiences.
They work with clients to craft narratives that resonate in both traditional and digital media. By telling stories that amplify brand values and strengths, they create affinity between their clients, the media, and customers.
YourStory PR also leverages the growing trend of professionals to work freelance, developing a network of specialist consultants to deepen the experience and specialism they can bring to their tech sector clients.
Georgia Hanias founded Ecology Media after a career in communications, including at Innovate Finance, the global fintech trade association. A natural choice for fintech, Ecology also represents clients working in social impact and web3.
Ecology seeks to build partnerships with clients, offering a personalised and agile service that evolves as their clients grow and their needs change.
Clients include fintechs like payments platform Banked, Banking-as-a-Service Griffin, social impact trainer Makers, and web3 non-profit NEAR.
Luminous PR specialises in the tech sector. As well as traditional PR and media relations, Luminous can also help with crisis communications, media training, and award entries.
Luminous’ PR blend also includes digital strategies, from content creation to award applications, to help promote products with the right audience. Together, it means they can help startup founders with everything from drafting their LinkedIn profile, through raising awareness, to picking up their headline-grabbing awards.
Branding themselves as ‘challenger PR’, CommsCo was founded by Ilona Hitel to help innovative and challenger startups use their status to wrestle media coverage back from established brands.
CommsCo provides traditional PR services with content, SEO, and social media support to maximise coverage. This is supported by campaigns that target the angles that pique the interest of journalists and others to win headlines for their clients.
Established in Berlin, Piabo now has offices in France, Spain, South Africa, and Madrid.
Seeing its mission as not just to represent clients, but to be an ambassador for innovation, Piabo serves every tech sector, and offers every service imaginable. Clients can have their PR services supplemented by marketing, personal branding, and even a podcast.
The dynamic and comprehensive approach has helped Piabo win global clients like Google, GitHub, and Samsung.
Known for its understanding of fast-growth tech companies, FieldHouse specialises in the innovation and investment ecosystem.
The agency strives to offer more than just publicity, helping clients build reputations as creative thinkers and sector leaders. It has helped names like InMotion Ventures, Triple Point Ventures, and Purple Bricks raise their profile further than a traditional PR campaign could.
Software-enabled PR agency MVPR takes what might be a unique approach, delivering PR-as-a-service on a platform that gives clients direct access to PR tools.
Backed by PR professionals, the AI-powered platform gives clients direct access to PR tools. After developing a strategy with the MVPR team, clients can use the software to develop and target pitches, getting help from seasoned PR veterans when needed. It provides high-powered PR in less time and with lower costs.
This article is part of a media partnership with Cosmyc Partners.
