Liverpool hair salon Voodou is named as Europe’s top salon by global haircare giant Wella and is giving away 300 free colour treatments to celebrate. Tony McDonough reports
Global haircare giant Wella has declared a well-known Liverpool salon the best in Europe for its “outstanding success” with a new hair treatment.
Voodou founder Rob Webb opened his first salon in Anfield in 1976. It now operates in Bold Street in Liverpool city centre. It has already established a reputation in the industry across the UK.
Now it has outperformed salons across the continent to take the top spot for Shinefinity treatments, helping drive its rapid rise in popularity.
Often described as ‘glass hair’ for its ultra-reflective, high-shine finish, it offers a damage-free way to elevate colour. In 2024 alone, the Voodou team transformed an impressive 22,644 inches of hair with the treatment.
“Being named Europe’s top salon by Wella, a brand with such global influence, for the use of this treatment is incredible for us and for Liverpool,” Rob.
“Shinefinity is a completely new approach to hair gloss, and leading the way with it shows how much our team and clients love trying something fresh.
“Our city has always been ahead of the curve when it comes to creativity and trends, and this isn’t just big news for us – it’s big news for Liverpool. This recognition really puts the city at the centre of the haircare conversation.”
Voodou spans three floors in Bold Street. Since opening its first salon five decades ago, it has become a firm fixture of Liverpool’s style scene.
Known for pushing boundaries, the salon has built a loyal following by introducing bold colour trends and, more recently, men’s perms, hair replacement systems, and a barbering experience that goes beyond the traditional barbershop.
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“We aren’t like other barbers,” added Rob. “Voodou’s barbering services go further than just cuts – we offer colouring, perms, and hair replacement treatments, giving clients the chance to transform their style completely.
“Whether it’s a subtle tweak or a bold new look, we do things differently.”
To celebrate the achievement, Voodou is giving away 300 free colour treatments – but they won’t last long. To claim, clients must download a voucher by clicking here.
