Collaborations were big news in 2024. There was Levi’s sold-out capsule with Kiko Kostadinov, a collection from Wolverine brands Merrell and Sweaty Betty, a pair-up between Authentic Brands Group properties Reebok and Juicy Couture, and more than a dozen others, from ultra high-end fashion to streetwear.
In every partnership, companies look to get each brand’s best aesthetics while maintaining separate identities. This year, some of the most successful capsule collections managed to do that while also creating something completely new and covetable.
Here are Fashion Dive’s picks for the best collabs this year.
Gap and Palace
“Sporty Spice” Spice Girl Melanie C (L) and models wear looks from the Gap collaboration with skate and streetwear brand Palace.
Courtesy of Gap Inc.
In a year full of fresh starts at Gap, some of the biggest news came from the company’s first collaboration with skatewear brand Palace.
The company also rolled out other collabs, including entertainment capsules with movie franchises “Star Wars” and “Wicked,” a collegiate collection with Disney and a heritage line in collaboration with Madhappy. It even released an elevated holiday collection with Cult Gaia and a May capsule with ultra-feminine womenswear brand Dôen.
However, the capsule with irreverent London-based brand Palace offered not only clothing but also skate decks and a limited-edition plush toy, and the whole line began to sell out almost as soon as it was released.
H&M designer re-release
A look from the H&M relaunch of its archival pre-owned designer collaborations.
Courtesy of H&M
In July, H&M’s collaboration between Ev Bravado, Téla D’Amore and the Basquiat estate dropped and offered a denim heavy capsule featuring scribbled embroidery, and the company’s “Wicked” collab in October aligned with similar releases from multiple companies.
But later that month, the apparel retailer changed the collab game by re-releasing items from 23 older sold-out designer capsules dating back to 2004, including collections from Karl Lagerfeld, Maison Martin Margiela, Comme des Garçons by Rei Kawakubo, Moschino and Mugler. Pieces were sourced through the company’s pre-owned initiative in collaboration with online marketplace Sellpy and international vintage retailers, and sold in a series of in-store and online drops.
Target and Diane von Furstenberg
Two dresses from the Target limited-edition collection with Diane von Furstenberg.
Courtesy of Diane von Furstenberg for Target
Target defined the concept of “masstige” collections in 1999 when it launched a housewares collection. So it’s no surprise that almost every designer collab this retailer produces causes a stir. The March release of a 200 piece collection with designer Diane von Furstenberg was no exception. The limited-edition line offered apparel, including a version of von Furstenberg’s famous wrap dress, as well as accessories, beauty products, housewares and made-to-order furniture.
Lee and Alpha Industries
A look from the Lee and Alpha Industries menswear capsule.
Courtesy of Lee
While Lee’s sister brand Wrangler got most of the attention in 2023 due to its popular Barbie collaboration, 2024 was a different story. Kontoor-owned Lee dropped a high-end mashup with Diesel and a footwear venture with Heydude, and teased a 2025 collab with designer Paul Smith. Its biggest win, however, was the fall launch of an eight-piece menswear collab with Alpha Industries, which blended Lee’s heritage lines with Alpha Industries’ workwear aesthetic.
Mango and Victoria Beckham
Designer Victoria Beckham stands with Justicia Ruano, creative director of Mango Woman.
Courtesy of Mango
Mango and Victoria Beckham released a capsule collection in April as part of the apparel retailer’s 40th anniversary celebration, and in keeping with the company’s push toward more high-end capsules. Mango previously offered a higher-end Capsule initiative, which included a collab with lifestyle brand SimonMiller and collabs with influencers including Jen Ceballos, Camille Charrière and Pernille Teisbaek. Its Victoria Beckham collection was its most high-profile collaborative venture.
MoMA Design Store and Champion
Models wear items from Champion’s collaboration with the MoMA Design Store.
Courtesy of Museum of Modern Art
Museum collaborations with fashion brands are not new. The Met teamed up with bag maker Sprayground in August (the museum also partnered with Pacsun in 2023), and brands including Swatch are well-versed in finding ways to blend art and fashion.
This October, Champion offered a five-piece collaboration with the MoMA Design Store, following up on a 2017 collaboration as part of the museum’s “Items: Is Fashion Modern?” exhibition. The new heritage-themed capsule was the brand’s first major collab since being sold by HanesBrands to Authentic Brands Group in June.
Shein X and Monse
Laura Kim and Fernando Garcia of Monse attend the launch event of Shein X Monse.
Courtesy of BFA/Shein
In July, Shein released a high-end collab between Shein X, the company’s platform for independent artists and designers, and Monse, the luxury brand founded by Oscar de la Renta co-creative directors Laura Kim and Fernando Garcia. The company previously partnered with Christian Siriano in 2022 for its MOTF brand and launched three additional collabs in August, but this was the fast-fashion company’s most luxe project to date.
