Booking.com’s annual travel predictions showcase the top five trends shaping Hong Kong travel in 2025. According to the report, travellers are ditching the routine and seeking experiences that foster cultural immersion, sustainability, and well-being. One major trend is the rise of ‘Noctourism’ — exploring destinations by night. A whopping two-thirds (71 percent) of Hong Kong travellers are expected to prioritise night-time activities, with 66 percent planning evenings and early mornings into their itineraries.
Read on to learn how travellers from Hong Kong will reimagine their journeys in 2025.
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In 2025, people are expected to take a more intentional approach to world exploration. This is driven by the cultural emphasis on extended family living, and intergenerational travel is expected to become a prominent trend in Hong Kong. The following year, we will witness a new travel approach with “SKI” vacations (Spending Kids’ Inheritance). This trend sees older relatives willing to help younger generations pay for their vacations, reconnecting with them and creating indelible memories.
Advancements in technology will also empower travellers. Nearly two-thirds (63 percent) will leverage AI tools like Booking.com’s AI Trip Planner to make informed decisions. Interestingly, over half (54 percent) are open to AI curating their trips entirely! Technology won’t just guide travellers; it will be used responsibly. Recognising the impact on destinations, 36 percent of Hong Kong travellers plan to avoid tagging locations on social media to prevent over-tourism.
Another major travel trend expected among Hong Kong travellers in 2025 includes being thriftier on trips abroad, with 58 percent of travellers planning the same for future trips. Additionally, 65 percent of travellers are expected to tighten their budgets to maximise their experiences. At the same time, they cruise through second-hand stores for wardrobes and other wallet-friendly and eco-conscious choices.
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Wellness tourism is expected to take the Hong Kong travel scene by storm. Forty-nine percent of travellers are interested in a longevity retreat, and over 74 percent are expected to look for wellness activities to incorporate into their lifestyle. Studies have shown that 58 percent of Hong Kong travellers would be interested in a vacation where the entire purpose was to extend their well-being and lifespan.
(Feature image credit: Jakub Hałun, CC BY-SA 4.0, via Wikimedia Commons)
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Note:
The information in this article is accurate as of the date of publication.
Senior Digital Writer – Growth, Travel
Esha is a traveller at heart, with a penchant for exploring the unchartered. She has previously worked ..Read More
