The wellness space is fast being influenced by the “Ozempic Effect,” which refers to the social, physical and mental impact of taking the weight-loss drug.
“Affluent consumers who navigate lifestyle shifts will be looking to take a holiday from Ozempic as they travel,” Ward explains. “Equinox has introduced weight loss programs for people on such medications. Future-forward foods and spa offerings are also being tailored to guests using these medications; think smaller portions, lighter meals, less heavy meat.”
Circadian socialising is also on the rise, with more people reporting going to bed earlier to bank more shuteye.
“We’re obsessed with sleep, and Gen Z appears to be more likely than older generations to prioritise this. The average bedtime is getting earlier, and that changes socialising. We’re seeing sleep conscious socialising. This looks like earlier dance parties, weddings shifting earlier, brands like The Hilton organising overnight sleep concerts.
“Discerning travellers expect enhanced offerings on every step of their journey. “We’re talking about advanced lighting systems on ultra-long flights, and looking to the cosmos to inspire wellbeing programs.”
Ward said that the demand for coolcations is continuing to grow, with destinations like Scandinavia and the Alps becoming increasingly popular for both summer and winter breaks.
“Expect to hear more people talking about the Nordic Riviera in the coming year, as well as the Western Balkans, such as Albania, Bosnia and Montenegro.”
Luxury travellers are also increasingly looking for special keepsakes for both themselves and their loved ones which cannot be replicated at Duty-Free.
“Suppliers are elevating merchandise for luxury consumers, teaming up with high-end brands to offer perks like dog bathrobes and limited edition handbags that can only be purchased in the hotel’s gift shop,” Tattoo artists, such as Eva Karabudak, with social media followings are also working with hotels like The Standard in New York.
