Sky Media, the advertising sales arm of Sky, has announced an exciting new partnership with Sky Sports and global men’s health charity Movember known for its groundbreaking work.

In collaboration with the agency Bicycle, the content-led campaign aims to leverage Sky Sports’ top talent to drive awareness, sign-ups, and donations for Movember, while also showing that you don’t need to ‘grow a mo’ to join in. There are countless ways for women and anyone else to show support and get involved, from moving 60km in the month, hosting an event or taking on an epic challenge.

Featuring popular Sky Sports presenters Simon Thomas, Pete Graves, Clinton Morrison, and Hayley McQueen the campaign will include four bespoke 30-second TV commercials which will air across Sky Sports platforms. The campaign will also incorporate digital and social content including exclusive interviews with presenters who are growing moustaches to personally champion the cause.

Movember’s 2024 campaign with Sky Sports is strategically designed to engage new and existing audiences, reigniting excitement and increasing participation and will even see co-branded ‘Sky Sports Presents’ idents as part of the creative playout.

“Our partnership with Movember goes beyond the typical campaign; we’re using our platform to engage millions of viewers in meaningful conversations about men’s health,” said Karin Seymour, director of client and marketing. “With top Sky Sports presenting talent like Simon Thomas and Pete Graves leading by example, we aim to spark action across the UK, motivating people to grow, donate, and make a lasting impact.”

Throughout Movember Soccer Saturday and Sky Sports fans will be able to monitor the progress of the moustache growing in action as Simon Thomas and Pete Graves, both take part in the Movember challenge.

The campaign will be visible across various Sky platforms, including Video on Demand (VOD), SFVOD, digital editorial, social and linear TV channels, ensuring widespread reach and engagement.

Anne-Cecile Berthier, country director UK and Europe at Movember, said,“We are excited to work with Sky Media to bring millions of eyes to Movember, helping to raise funds and awareness to change the face of men’s health.

“As a charity, we work tirelessly to deliver innovative, breakthrough research and support programmes that enable men to live happier, healthier and longer lives. And we couldn’t do it without our global community of supporters. So, whether you’re growing a Mo, taking on an epic challenge or hosting an event, we’re encouraging everyone to get involved this Movember.”

Since its inception in 2003, Movember has grown into a global movement, funding more than 1,300 men’s health projects around the world. The charity is dedicated to addressing four critical areas of men’s health: mental health, suicide prevention, prostate cancer, and testicular cancer. Sky Sports’ campaign aims to remind audiences of the tangible impact their involvement can make.