Sara Spännar, VP Marketing at Zalando comments on the launch:
“With the excitement of this summer of sports, we’re seizing the opportunity to connect with our customers. We want to show how Zalando’s access to top sports brands and relevant sport assortment empowers everyone to achieve their personal best. Seeing the story come to life with excellent talents such as Robert Lewandowski, Alexia Putellas, Caro Daur, Pusha T, to name a few is a proud moment for all of us.”
Robert Lewandowski, striker at FC Barcelona says: “Working with Zalando on the ‘Your best is yet to come’ campaign has been a great experience. It aligns perfectly with my belief that sports are not just about competition, but about constantly improving and reaching new heights without fear of failure. In football, as in life, it’s about moving forward and improving every day. This campaign reminds us that our best moments are still ahead, while encouraging everyone to embrace their journey’s ups and downs.”
Caro Daur, fashion and fitness entrepreneur says: “My fitness journey has been about self-discovery and pushing boundaries. ‘Your best is yet to come’ isn’t just the name of this campaign; it’s a mindset. Zalando and I share a commitment to inspiring everyone to keep pushing their limits and building a community that lifts each other up.”
Continuing its efforts to build an inclusive and truly diverse assortment for underrepresented groups and recognising how finding fashionable, functional and affordable sports clothing still represents a major challenge for Disabled people, Zalando is launching its first Adaptive Sports collection via private label brands Pier One Sports and Even&Odd active. The range, consisting of 14 pieces and launching in June, is thoughtfully designed to offer stylish yet functional and comfortable apparel that celebrates the unique needs and individuality of sports enthusiasts with physical disabilities.
Zalando partnered with Ottobock, a global leader in healthtech and prosthetics, to exchange insights and feedback from their athletes in order to create designs and garments that support them best. An example of the upcoming adaptive sports styles are leggings where one pant leg is shortened and finished with an elastic band to keep it in place and improve the comfort for people with an above-knee amputation. Zalando invited amputee athlete Fiona Pinar Batalla to star in the campaign where she proudly presents the private label pioneering adaptive sportswear collection.
The ‘Your best is yet to come’ campaign launched on June 1 for the duration of 12 weeks in all Zalando markets across numerous formats: OOH, DOOH, Social Paid, Onsite, App, Newsletters, and owned social channels.
